The Blue collar (BC) routes I am
referring about are those inter connectivity routes hauling passengers on business meetings, family gatherings, and everyday work per Bombay to Delhi. Air India, has started
switching its 787 fleet towards this airline seat endeavor. After all, it has more
than a billion potential customers and "it" wants to up its game. The
important item noted is its switch from the Single aisle A320 equipment to the
more luxuriant 787 on-board spacing.
It is
also important to note the other world airlines have nuanced a high capacity
usage with its 787 fleet. However the purpose has centered on the vacation
crowd and not the BC crowd. Those airlines are numbered by the likes
of Jet Star, Norwegian Air and Scoot Airlines. Notice some on the short list surrounds
China's 1.4 billion potential customers. The 787 has already entered the age of
customer maximization as it has departed away from the junket terminal with little
fan fare. The more the merrier theme is apropo.
Back to
the Air India pivot on the A320 going to the 787, remains an on-the-cheap
appeal from the airline standpoint. It won't change its currently configured
256 seat 787-8 into a Jetstar like 334 seater. Good news for the contortion
challenged Air India traveler. It is also a good template for analyzing if any
787 as is, can be a competitive engine on a swelling customer routes.
When
entering the realm of "BC" travel, the fares must align with the customer base. A
quick and spontaneous trip suggest a lower air fare offering for those needing a ride. The
question remains can Air India make a profit using a lower airfare for a travel
enticement within a thousand mile journey? All BC fights are a spontaneously
driven flights differing from a vacation or long range business venture. The
latter class of travel is powered by months of planning for a needed vacation, and/or its powered from a budget line of any said business. Those flights can offer more passenger amenity
than a BC purposed flight.
Air India
has come to grips with an untapped market base in India with its billion potential customers. Sometimes people need to travel right now for personal reasons, and AI has assigned the 787 for this mission. The lower airfare price is the motive power
for this idea. A full 787 flying under a thousand miles becomes the formula. Air
India has seized an opportunity, and it means to please a country with several
dozen 787's in operation. The A320 is not suited for this particular mission and is
retiring from the arrival of the 787. If this works for AI, more 787-9's will be ordered.
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