Taking all things considered, Boeing will build the next great project. It's not a rejuvenation project as found with the 737 MAX and 777X. But it becomes the sum of all Boeing's innovations. The Max is a highly advanced derivative of the 737 NG. The 777X is another highly advanced derivative of the 777-300ER. Boeing has yet to build an all new replacement for the 757. Many times Winging It has proposed the notion for a 757 replacement filling a gaping hole in its lineup of aircraft.
This time Boeing will lay all its cards on the table with a composition of innovations from all things learned during the last decade and perfected in this current decade. The "next" will be built in the next decade starting in 2020 moving forward. Boeing has better technology than Airbus can even develop in the next 10 years. While Airbus' main selling point is building more space for passengers in which to inhabit than Boeing has done by only inches. Airbus turns those inches into sounding like feet that have been added for the passenger.
Boeing has collected an astounding number of proprietary innovations of which Airbus could not touch or replicate. Though most innovations seem to cater towards an airline customer's operations, many of its innovations surround the passenger experience. The lessons from these advancements can build the next all-new aircraft type.
Having 787 technology on all Boeing types is the payback going forward. The $28.5 billion deferred cost bucket will pay forward and spread throughout the Boeing family. The 787 brought forward an all-electric core technology which most have forgotten about in the world of travel. The 787 technology has brought to the market better air for the passengers. It gave a relative flight altitude of 6,000 feet for its passengers while sitting in the cabin flying at 41,000 feet.
People can't stop talking about those windows and its shades. In fact the shade technology has improved as expected from the beginning, by completely darkening the horizon as black during the brightest sunlight days. Not all 787's will have the latest shade technology windows installed as it is just emerging from the lab. However, during the next five years as time and costs will allow an airline, the opportunity for window shade treatment enhancements is available. Say goodbye to pull down window slates.
The cabin lights are an advanced use for LED lighting mated with computer programming which can give you sunsets and mood changes during a flight. Even though competitors can affect a change for lighting Boeing lead the way effecting a passenger's flight experience.
Boeing once proposed a 787-300. It was to be the gap filler for the 757 which the market wasn't ready to accept as mid-wide-bodies was a bigger gap. The wide body market had to fill the airspace first before demand for a "gap filler" would make a wave. Airbus saw an opportunity as Boeing resources were committed to the wide body effort. Then came forward with an A321 NEO, built on Airbus' lagging technology. An old adage is "Not so fast my friend" is where Boeing is today. There is a distinct gap to be filled or Boeing ends up with having an underdeveloped market. Boeing will clean up its march to market supremacy by taking the sum of its innovations, and cashing in those development cost it had won during its proprietary renaissance of the first decade of the 21st century.
The paragon cost $28.5 billion and it will push the next great Boeing aircraft.