Etihad, The Force Awakens

Where in the heck is the UAE? What does this place matter and why does Boeing owe its allegiance to its flag? All good questions for those stuck at a terminal reading a thrown away TED magazine. Stop, drop, and roll you're on fire if you think of Etihad as something special. 

Exhibit 1: Boeing smugly hides data on its website;

Model Series	Eng	First Order	Orders	Deliveries	Unfilled	First Delivery
777-300ER	GE	30-Nov-2004	18	18	-	27-Jan-2006
777F	GE	10-Mar-2008	6	3	3	21-Jun-2011
777X	GE	17-Nov-2013	25	-	25
777 Total			49	21	28
787-10	GE	14-Nov-2013	30	-	30
787-9	GE	10-Mar-2008	41	5	36	31-Dec-2014
787 Total			71	5	66

Customer Total

120

26

94

Etihad has made a serious effort rivaling Qatar's dominance in the region after it uses its combination fleet of Airbus or Boeing types for rivaling the region. However, In Etihad's case, it goes strong and long with Boeing using its own game changing sensibility for the region. The trickle of 787-9 Etihad recent deliveries establishes its efforts have only just begun. Think once again about what does procuring the larger types for use as 71-787-9-10's and 25-777-8-9's impacts the region? Several oil wells are siphoned off for this Boeing order.  Additionally, once again for the sake of regional stability, go with light sabres. Also, six percent of all totaled 787’s ever ordered from Boeing goes to Etihad's book. Even Etihad's 777-8-9's ordered represents a sizable percentage of future deliveries from Boeing. It stands at about 10% of the current Boeing Book for the 777X program. 

We come to the "What's up with that", section. Qatar hopes it bought correctly having a mixed maker fleet in light of Etihad counter punch. Qatar caters more to elitism and the wealthy where Etihad markets more for customer effect than having an exclusive status and special sensibility for moving passengers as Qatar advertises. This Middle Eastern battle is good for Boeing, as it can rely on Etihad carrying its banner, as “others” throw in on what type of airplane they should buy during the second purchase go-around for wide bodies in the next five years.