A little publicized topic in the financial
press world is how much has the built value shrunk or increased? In Boeing's
case it’s on a slide using the Book to Bill measures for determining the future
health of its backlog versus the production pace. Billing or the delivered
aircraft is the economic engine driving long range aspiration for any company.
The booking factor is the level of fuel in its tank for the
journey. Currently Boeing delivered 115 billion in aircraft during 2016 and
booked about 92-94 billion at list prices. Thus sinking the backlog by
another 11 billion dollars at list prices for both orders and delivery.
Fortunately for investors the airplane industry is known for
cyclic surges for booking and billings where deliveries are more constant than
orders. When Boeing maintains a production and delivery pace of about 748
aircraft it must sell about 748 aircraft for backlog replacement in both number
and value. This year it shrunk numerically the backlog by 80 units’ over-all.
It can be a healthy numerical reduction but it could also indicate it has a
thin margin for production goals from having too small of a backlog. The
question is, what is the optimal backlog for an industry for assuring financial
success?
At this time, Airbus has increased its single aisle backlog beyond
a reasonable production capability for its division. It also has
a finite duo aisle production future having a static wide bodied order book. Boeing on
the other hand is rapidly reducing its backlog while generating cash from its production
surge. In time Boeing will need big ticket orders in number and value
recovering its lost backlog. The Boeing strategy is two-fold. Give the customer’s
timely deliveries and they will order more. Secondly, inflow the cash for building an
array of new aircraft for which the customer will again order more. Once again
orders are the fuel for the delivery engine and Boeing is running at half
tank.
Airbus has a full tank and sluggish A350 delivery engine. It
becomes complicated sorting out whose correct in this situation. Having too
little or too much backlog. A smaller
backlog reduces production and reduces cash inflows. An over abundant backlog becomes a customer concentric inefficiency and indicates lost financial opportunity
for Airbus.
Somewhere in the middle of all this is the optimal position for
any manufacturer’s backlog and production capability. Boeing has run its
backlog to optimal without having a strong forecast for orders but this can all
change with orders from one airshow.
This is an opinion and does not
suggest investment advice for either mega builder of aircraft. The main thing
is that both builders find themselves wrestling with different problems before
reaching a condition of having the perfect backlog stream of inflows and
outflows in a very inconsistent booking market. The only thing certain is
the capability for delivering aircraft at a constant rate. Airbus is struggling
but recovering with its production rates as its backlog grows beyond a customer's
liking.
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