Thursday, January 26, 2017

Boeing And The Razor's Edge

It has been known in Hollywood and now it is realized in the aviation world. Three "bombs" and you're out. Three bad movies in a row and an actor can't get a gig. They are relegated to the golden parachute of obscurity in some mansion estate in their favorite local. Boeing, every day walks that razor's edge from being relegated to obscurity. The same is true for Airbus. Walk the line without doing somersaults on the way. Do not fall, do not fail is the motto hanging in executive's minds. 

Now comes the critics as they seek some superior knowledge about everything smart and insightful. The Boeing Corporation did a somersault on the razor's edge with its 787; then jumping to the Max without losing its balance and onto the 777X without sticking its landing as of today. Anyone of these projects would relegate the company to a "B" movie status and off the aviation's "A" list. "Two Bombs" would irreparably sink the company backwards to some back lot in Canada or Brazil. A third "idea mishap" would send the Boeing execs to their favorite real estate compound somewhere around Puget Sound.

However, every paragraph should start with "However, therefore, or in addition, types of words. The blog has settled on however, However…

Therefore, Boeing has mastered the beast of new technology where Airbus follows with vigor and the A350. It follows the 747 with its three -late-zero double decks. It reaches after the 777X counting on executing its own A(nother)- three, Cinco, zero dash 1 times 000's. Does these antics resemble a somersault or a jump on the razor's edge? They are timid bold moves in Europe while back on the farm in America, Boeing is seen as a frontier's man using a knife, hatchet, and musket for its tools (plus a few beaver traps).

The traps come with an ever changing strategy for which Airbus must adjust using a series of timid bold moves every time Boeing succeeds with an idea. "If Boeing Does It", then Airbus knocks off the shelf a reasonable facsimile using customer pleasing renditions of the same. Don't confuse biggest with bestest because pigs don't fly for very long. Boeing may be five inches narrower with a 231 inch wide 787 cabin compared with 236 Airbus A350 inches, but as a ratio it breaks down as a 2% difference or the length of a writing pen's worth of space. Or in this example a finger's width difference in the seat spacing making the A-350 XWB up. Do you have a wide body then fly Airbus?

The musket is GE's engines while the knife and hatchet tend to sculpt superior wings. Make it wider is the Airbus response for those XWB's whom are standing in line.

Image result for 787 size matters

The gate should have two lines. One for wide bodies and one for typical passengers. Sarcasm is a useful writing tool.

Will 5 inches more tip Airbus off the Razor's edge? That remains to be seen. If fuel prices meet the laws of supply and demand and fuel is a finite source, then the ever increasing demand of passengers will drive prices up over time. Yes, fuel efficiency matters using the jetway’s pricing at the gate.

Back to the razor's edge and retirement issues. Boeing has demonstrated nerve and calculated means for escaping its chance to fall. Airbus is using a trampoline and ladder for its routine. The three “bombing” bounce is likely for Airbus, as Boeing should fly higher making its somersaults on the razor's edge a common place occurrence.