Not waiting for a bouncer exercising his duty for a toss, Airbus seeks a gracious way out the door. Boeing recognized its own problem ten years ago when floating the 747-8 concept. The new mega bird would give Boeing a quiet exit out of the market pit.
Airbus did not want to follow nor could it believe they were in the wrong place at the wrong time. Pride cometh before the fall was an "American only thing" and certainly not a "Euro thing", as Airbus needed to show up any American idea that only a short French man would consider. Having a "Euro Personality Complex", Airbus built the A-380 and its nemesis Boeing built a jumbo freighter pairing it with its dying four engine passenger version through renovating its technology borrowed from the 787.
Boeing would not risk its reputation and it looked for the 747-8 exit in the mean-time with about 100 orders for its frame having two functions (Cargo and Passenger).
The A-380 was about to be bounced out when someone said again, "Pride cometh before the fall". Dubai 2017 was the moment the Emirates bouncers entered the event while Airbus was not paying attention to the room, but it only remained fawning with its circle of customers at the show. Airbus did not get the Boeing memo ten years earlier. In fact after Airbus cancelled its A350-800 freighter version, it continued jumping the A-380 passenger shark as if it were some college prank.
Emirates ordered 142 of the A-380 in a vast move long ago to corner the Jumbo market. Boeing sat still and just blinked at that deal long time ago. The Boeing corporate thinking aligned with thoughts on its just conducted studies, revealing the A-380 will be on life support in ten years. Those years have just flown by and now Airbus is working on saving face with its A-380 failure rather than saving the A-380 itself from collapsing under its own weight. Emirates has 42 more for delivery which will take another ten years for order fulfillment when completing the original order. A twenty year span in aviation compares with a 500 hundred year span of time during the dark ages for improvements.
The A-380 cannot compete with airplanes having less mass and size. If technology exist for the A-380 to out perform the twin aisle aircraft, then the twin aisle concepts will also have that same technological advancements for themselves.
The A-380 hung itself out on a very skinny limb and Airbus cannot place a big enough net under the skinny limb for an A-380 fall. Boeing smirks sort of, "I forgot to tell you so!"
The 777X is the current checkmate move against the top end of the Airbus family of aircraft. The A-350 and A-380 game pieces are in jeopardy. One is to be taken the other "Check-Mated" and all by the 777X.
Airbus will not concede the game. It only seeks silent humiliation for its family of aircraft. Boeing is helping them with the humiliation status. The American based manufacturer currently has a ten year lead over Airbus WB airplane ideas.The A-380 is King of the skies but didn't see the Queen of the skies coming in for its checkmate. Airbus can't leave the room fast enough, it will just be bounced.
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