Friday, November 17, 2017

Dubai Summary And Conclusion

The Dubai Airshow is completed for 2017. Numbers and opinions remain in some sort of sandstorm sweeping in after the show, when every maker claims victory per its respective PR department. No one's opinion is valid, this case becomes clear. Over a $ hundred billion of aircraft were sold having a 1990's style annual order book total emerging in just one single show.

Image result for waking in a sand storm

What can be said, Airbus took in more orders in units and value over Boeing. Boeing stole a customer from Airbus for the tune of 15.1 billion dollars. Airbus did not book wide body orders. Boeing stretched its wide body order book out by another 51 units ordered. The Airbus mega order caught everyone's wind from its breath. The single aisle show dominated the attention of cursory watchers.

The real show from all the Airbus showmanship was the Boeing/Emirates deal indicating a change in the region had occured. Even though Airbus caught up its single aisle order book to Boeing's single aisle order book with one customer and one order, Boeing still leads Airbus with its 2017 single aisle sales. It also leads Airbus with duo aisle sales. Many other MOU/LOI's for both makers will have completion before the end of the year. 

Boeing lost a battle in the middle of its own 2017 order surge. Airbus is losing the 2017 order war and is likely the defeated during 2017. An important observation is the momentum going forward into 2018. Boeing has that momentum. One Airbus order and one Airbus customer is not a long term solution for Airbus's order plight. Boeing has laid a strong Middle East connection for its family of Aircraft which Airbus just lost. The flydubai single aisle deal was more important than the Indigo Partner order. Even though the Indigo Partner has multiple customers in its portfolio and risk is spread out among its own customers, there remains a likely hood several or one of its customers will cancel out from it order burden. Not all business models will succeed and not all orders will be completed. The 430 A-320's orders may shrink over time. On the other hand, flydubai has a ripe market and financially sound benefactor supporting its regional plan. It's not saying all 225 orders will be filled but the risk of order reduction is considerably less for flydubai  than Indigo Partner's position.

The main focus of the show is on the Emirates order as it once again rebuffs Airbus when choosing Boeing's offering of 787-10's. Emirates said no to its first order for 70 A-350-900. It would review  the Airbus case extensively before reopening the order conversation with Airbus. It has been many years since that cancellation for 70 and Airbus has much time to address Emirates concerns. With that, Emirate can talk to many Airbus owners over how the A350-900 is working for them. Boeing only had a testing model for the Emirates comparison when proposing its wide body. In the end the 787-10 beat out the A-350-900 the during the second time for the A-350-900. The reason why is multi faceted but the main reason it the 787-10 was built for high density flying going 6-7,000 miles with the cheapest seat mile expense ratio in the market. The A-350-900 was over built for the Emirate mission. It wasn't a hard decision by the UAE but was a respectful decision as it had promised Airbus long ago, a second look which it gave will honestly as a Airbus solution. Boeing won the world wide body market with this order.