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Monday, November 13, 2017

Emirates: "How Suite It Is"

The United Arab Emirates is installing first class suites towards the pointy end of its 777's. For those who work from 6:00 AM to 7:00 PM, here is a Dubai airshow promo of the the "Suite". No ticket price range for the seat was mentioned but when flying that high it is rude to ask how much it cost because by asking you can't afford it.



The Emirates New 777-300-ER  Suite


After studying this photo for some time the following complaints were listed.
  • No Lou
  • No Micro Wave
  • No stocked refrigerator
  • and finally no in-cabin personal attendant

The pitch is 40 square feet and boredom becomes a passenger's problem. It is much different in economy when passenger heights can vary from 19" to 80". Square foot comparisons could be made and  its a squeezing attempt from economy's  3.6 sq ft per seat compared with the suite's 40 sq ft. Suite coffee is free in fact after purchasing a suite's ticket everything is free. Using the price per sq. ft. scientific calculation for the ticket may indicate how much it would cost to buy a suite ticket? 

If an economy ticket cost $500 going 6,000 miles it works out to 2.3 cents per sq.ft-per seat-per mile.

The economy of scale takes $.023 times 40 sq ft times 6,000 coming up with $5,550 dollars. Add cruise ship gratuity rates and "incidental costs" it quickly becomes $6,500 dollars for a suite from here to there.

Airlines spend more time ciphering up a ticket price using a big spinning wheel similar to the ones found in Las Vegas, than what the Winging It team's clock indicated when fumble fingering a calculator. There should be a standard, not unlike an airlines efficiency metric called seat/ mile, when analyzing ticket prices. 

In this case it could be called sq.ft/seat/mile or Economy sq.ft./seat/mile and so forth. However it may be sliced-up, suites represent a ludicrous profit dollar where economy covers the trip's operational costs and Business class represents a mix between profit percentages and its operational costs. 

Emirates has a business plan and its involves copious amounts of cash. 

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