The 777X, Now What, The NMA?

So say, Dennis Muilenburg, CEO Boeing at a recent conference. Once the 777X is launched assuming first delivery because it has already a launch announcement since 2012. Then the "launch" of its  NMA, assuming a launch announcement because it won't say until Dennis Muilenburg says so! Now we know the time schedule for the NMA notice (797) and it points to well... Paris 2019?.

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DJ Aviation Thinks So

Reading tea leaves is a blogger purpose. These scant tea leaves are all about some kind of launch point for some kind of phase during program development. It is left to others to suppose its way from here to there. So I suppose.

The 777X launch 1 is complete. It has booked 300 units for the 777X. Launch 2 is coming in March when the first flying example rolls out Boeing's doors about next mid-month. Launch 3 is when the first delivery is made in 2020 to Lufthansa. I do believe Muellinburg is talking about launch 2 coming next month and not launch 3 with its main launch customer, Lufthansa. 

Paris Airshow falls between launch #2 and launch #3 so the NMA is on the hot seat at this very moment. Boeing has been gathering data, well, forever and that the old excuse has worn thin where people just smile when Boeing rolls out another big shot who harrumphs his way through the words "still studying" the NMA. The current "study" is about engine maker and what seats will be shown on the Paris Airshow big screen. There are several engine makers vying for that honor and Safran, PW, and Rolls have long since made its final engine pitches for 50,000 lbs of thrust because that's what they already do as a business, to begin with.

Engines are further along than a sketch at this point. An NMA engine is already burning on a test block somewhere in the Midwest under the mask of some fuel-efficient  R&D test you don't need to know about! So it's up to the Paris Airshow demonstrating how cup holders can deftly slide in and out of armrests of airline seats on an NMA. That's how far Boeing's study has gone. Three test bed fuel burning engines and cup holders. That must be the study position at this very moment because Boeing has already built a few airplanes and they have that down well. Boeing already knows how many customers will order and in what numbers, because they hired more NMA specific build engineers (1,000+) and "it's is waiting for more data?" Naw, Airbus doesn't believe that because it wouldn't be toying with its A321 into infinity and beyond spending 100's of million on some kinda aviation pooka.

Dennis, you are silly collecting more NMA data because the answer was made to build it when the idea was first slipped out to its stock-holders, years ago. 

Me, "you are looking at building an NMA to fill the proverbial gap mentioned at every press conference!" 

Yes, we are all stupid and Boeing's comments show that. The Hoax That Wasn't", is just a tittle of a Boeing book when numbering the pre-sales made for a flying pooka. Money isn't spent over 10 years studying a decision. That only happens in the encyclopedia business which is no longer in fashion. Going to the dentist is easier with having your wisdom teeth pulled and stitches strung in gums than buying into the idea that further studies are needed before we can announce the NMA. "Can we just all get along", says Rodney King from LA fame. 

The next NMA PR speech I would like to write and here it is in Boeing speak.

"A new study has been "launched". The NMA study is for launch #3 of the 777X, which is included. Boeing has to determine where in the market to make an NMA's first delivery and when it should occur since we have 12 launch customers in-waiting back at the Boeing Castle. It looks like if we make a launch for a 797, it will be a customer based north of the equator. If that decision is to be made it will need another study before deciding how far North of the Equator the launch customer will reside. We, Boeing, can't launch an NMA until after 100 first deliveries are made to 12 customers. It will be important to its business decision whether the NMA can deliver in a timely manner to 12 customers in its first year." (applause from the minion). 

Boeing is also working on a new Yo-Yo as its studies billions of yo-yo's that have been used and it indicates future development for the yo-yo is promising. Boeing is looking at a new string to reel in its massive wheel. Boeing is trying to determine if the wheel really works in everyday life before it announces the results. Boeing also laid-off the "no guts no glory" sign holder from its Everett, Wa street corner near the Puget Sound, as a study is conducted whether or not glory will fit into its market."