Recently Delta has chosen the
Bombardier C Series (100 seats) over the Boeing 737-700 offering (125 seats).
Then Delta made an order with Airbus for its A3210NEO (185 Seats) over the
Boeing 737-900. Boeing can't win with Delta during this episodic ordering binge.
Ray Connor’s relationship with Delta's CEO Ed Bastion, seems to be very solid.
King 5
News:
"Delta’s new CEO
Ed Bastian shared a bit of insight in a briefing. Bastian says he's good
friends with Boeing Commercial Airplanes CEO Ray Conner, and the carrier told
us they would like to have a larger 737. Boeing is already investigating that,
a possible replacement for the no longer produced 757, which Delta also flies
in large numbers. Sometimes referred to as the "middle of the market"
airplane."
If Boeing would approach a “middle of the
market” aircraft it would cause an enormous ripple effect in the industry. But
would they do it for just one such as Delta airline?
The
answer is that Boeing is between a rock and hard spot, as it marshals its
financial resources with the following:
· 737 Max
Family
· 777X
· 767
Military program
Past postings were made about the middle of the market MOM. With Delta Friendship aside, Boeing
is only just "looking" at this market wedge between single aisle and duo aisle
aircraft. Boeing has a "MOM plan in hand", and Delta has rebuffed
Boeing while its in its hard spot. Boeing has to solve these points on the road
to MOM.
· Plant
Capacity
· Financial
Resources
· R&D
resources
· 1000
airplane soft commitment book
They can
or will have a plant capacity plan when Boeing announces the MOM. The financial
resources will become available after the Max cash flows begins and the
777-9X's entry into service arrives. The R&D resources also becomes
available when both the above mentioned airplanes progress matures from the
design stage.
Finally, it is probable that
Delta has made its case with Boeing referring to a unique type found in the
middle of the Market for which Airbus does not have an answer. Delta may have
an exclusive position as a launch customer for the MOM in numbers of 150 of
this type. If this assumption is sound, then Boeing has another 850 commitments
to go before it says it's so.
Everything
points to 2020 in Three and a half years. There are 757 aficionados who love
their aging aircraft and a 2020 announcement date fits smartly into place for
achieving the four above mentioned obstacles Boeing is facing while sitting on
its "Rock".
They could pull in another 500
units committed from its varied customers currently flying the 757. It also
could pull in a commitment from a customers like Ryan Air or Norwegian Air.
Having a complementary model to its existing fleet and current order books synergizes
those fleets. It is feasible that Boeing has a commitment book in secret and already
exists a solidification for a 1000 unit announcement.
A MOM
would be a hybrid type from coming from the Max and connecting the 787
commonality for a 4-5 thousand range aircraft. The Atlantic Ocean market would
be perfect for a MOM. The Pacific basin is too vast for a MOM trans-crossing
it, but it could easily become a regional flyer in that basin making an optimal
fit.
The MOM
is four years off or not at all. Boeing will have its bullet point ducks in-a-row
by the year 2020, and by making Boeing whole it will make Delta happy.