Disrupt: The 2018 Aviation Word Of The Year

Often it has been stated during 2018 a new airplane model or business plan will disrupt the market. The play word "disrupt" is often used in aviation journals as if somehow it will bring readers to an understanding of that word in the aviation world. The verb tense begins with its variation which becomes disruptive in itself.

Disrupt:

Interrupt (an event, activity, or process) by causing a disturbance or problem.

"a rail strike that could disrupt both passenger and freight service"

synonyms: throw into confusion, throw into disorder, throw into disarray, cause confusion/turmoil in, play havoc with; Disruptive Technology-Aviation: In business, a Disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances.  The 2018 Aviation Word of the year is... "Disruptive"

From the 787 to the A-350ULR, airplane makers are trying its best to be disruptive. The airline customer is also disruptive by employing those makers innovations and technologies within the customer's marketplace. Before the 777X even flies, it hopes to disrupt the A-380 and the A-350ULR out of the Airbus production line. At this time it remains to the 787 and 777-300ER for disrupting the Airbus line of aircraft. The futuristic 797 proposal hopes to disrupt the A-321. The Max hopes to disrupt the A320NEO and so forth.

Airlines hope to disrupt other airlines with innovative routes and destination pairings. Airlines will use whatever means available for conquering the market. Even Singapore will fly its newly delivered A-350ULR  9,000 miles in a market disruption movement. Having only 162 passengers on board any of its ULR flights for 19 hours is a tough payday. Other airlines may counter with a one-stop offering by stopping over at a glamorous setting for anything over 14 hours in the air. It may even pay for the customer's room and ground transportation within the stop-over confines. However it is presented, the goal is to become disruptive to its competition.