Boeing 737 Max Strategy

Boeing should not treat the 737 Max as a business as a usual sequel but rebuild public confidence as its main talking point, Boeing must make the case that the 737 Max has become the safest airplane in the world, a passenger could board. In other words, "If you won't fly on the Max, then don't fly on a NEO.

These points are Boeing's talking points for its customers.

• FEAR is demonstrated at a large theatre with a thousand people enjoying the show when someone shouts out, "fire"!

• Boeing has tackled the topic by presenting it as a sea change to the aviation world for the last 75 years.

• The 737 MAX is not an airplane problem but a human problem. Valid aviation procedures were ignored for gaining a better aviation position in the world when it concerned the 737 Max.

Boeing's commercial appeal should address all people who someday have the opportunity to fly on a Boeing. Innovate Safely is the Keyword to its people.

Two Ply Toilet Paper Beats Corona Virus COVID-19

Let's take the COSTCO cure and buy 20 bundles of toilet paper per person. I ask why with one Costco customer and they succinctly said," I dunno". It was just short of a brain fart on coupons. I understand Purell run, face masks and rubber gloves et al, but not a toilet paper run!!! So I did research on Novel Corona Virus and a toilet paper cure. I found that 80,000 people caught Covid-19 in China didn't use toilet paper. Purell is made in HK or South Korea, Face mask prevents pollution on the lungs in China. China has a plan for economic recovery and its toilet paper by the bundle. You go USA and pull China out of the economic doldrums using the COSTCO plan. Coupons have a value and its found at the toilet paper. China Offers Strict Terms on Consumer Obsessions (Costco, toilet paper).

America is Not Wired For Democratic Socialism

In a perfect world. In fact, all socialized/communistic countries have failed to grow its promise of perfection when all its citizens are pounded down to ground level and the select few rises above the dust.

To promote a socialist bent in this nation is a signal that this republic is extinct. People's rules guide each and every citizen on a value system. This election year, 2020, has reared its ugly head up suggesting socialism as the answer when measured against true Replic's democracy. PEOPLE vote for freedom and not for something you can't do for your self during the 2020 election this coming November.

FLASH BACK CASA BONITA DAYS

 Casa Bonita days Starts here 

let's all just flash Back to 2017.

Okay homies, old people can fly too!

The Return Of The Max

The much beleaguered 737 Max has cost Boeing time and money. At this time, it would be best to start with a clean sheet design for the whole of Boeing's family of aircraft. Starting with an NMA (clean-sheet design), then 787 and finally the 777X. Since Boeing has dived back from an NMA design to say it's back to the drawing board. It tells me Boeing has shifted to a long-overdue strategy of competing with Airbus rather than giving it the cold shoulder of industrial might.

Boeing is going back to its database to find a solution to its main drag, the 737 Max. Boeing will come up with a logical business decision. Doing a model that uses its all-new library of technology and build a span over the A-321 and A320 family of aircraft. That is a sensible corporate move. The 737 Max program was a "Bridge too Far". It put Boeing behind the count to Airbus' pitching. In order to get Boeing back in the game as a winner, it must plug in a model which will remake the single-aisle concept all together seven years ahead of this moment.

Boeing has to develop for the future on the QT. The 737 won't go past 2027 as a viable aircraft it must now go clean sheet to answer all of Boeing's corners it found itself in. The 737 was designed for the 1960's airport. Fifty years later it needs an NMA that goes from Seattle to Denver or Missoula to Las Vegas holding above 175 passengers. Embraer is the new Single Aisle concept and the NMA is Boeing's entry into service up to five thousand miles or 270 people. That is why Boeing has hinted at a new clean-sheet design. It's going to stuff the NMA with all new technology for an airframe that will be in the market place for the next 50 years as the 737 has served the last 50 years. Boeing bought Embraer commercial aircraft to kill the 737 from its own manufacturing line. Boeing was sloppy with its intent and now it is paying a big price.

However, Boeing is going back behind the curtain and will announce what its sea change is going to be to the aviation world by 2021.

Pictorial History Of The A350 Until the 350th A-350

A-350 History In Pictures

Bamboo Ponders The 7779X For a Dozen

Is this the hammer on the 777X contained on this blog with so many 777X features to write about? 

Yeah! 

Everything else is abysmal and the 777X will change the world to boot. Say what you will, about an A-350  and called then call the 777X a "crazy 8". Put another 50 seats in it and call it "9 Lives". The ultimate moneymaker is in flight testing mode. The 787 made the 777X possible with carbon fiber 235' wings and dimmable extra-large windows and wide -bogy smugness. Those who always "want fries with that" will get a comfortable seat on a Hong Kong express. Boeing has leaped frog its main competitor, Airbus. 

The 777X will exceed anything called A-350 or A-380. The orders will start at the next airshow which happens to be at Farnborough, Great Britain.  A decent place for announcing deals from cruisers of the aviation world. "Damn the GE's engines and flank speed ahead." 

Make your own short-list below of where and the aviation cruiser order.

• Bamboo Airlines: Done (12 777 9X orders Farnborough) 
• Singapore Airlines: ( 20 777X's 6 8X and 14 9X) 
• ANA ( 6, 777-9X)
• United Airlines (12 777-9X)
• New Zealand Air (4, 7778X) 

Turkish Airlines ( 4,777 8X and 6 777 9X) 

Total Farnborough book 78 777X's

Has Boeing Become An Aviation Pariah?

Pariah, a word denoting something or someone who is looked down upon. Boeing is getting a skittish response in the world of aviation for any of its products not just because of the Max 737 failure but for its trust with customers. Whether or not this is fair remains to be seen! But Boeing has a mountain to climb and it cannot play with all its tools it has because of the corporate culture it has embedded into its thinking. A culture that acts upon so-called stockholder value. A stockholder doesn't know how to build an airplane but Boeing is losing stock value as it managers play to those who must hire gardeners to mow there own lawns let alone set timers on for lawn sprinkler systems.

The world has taken note of the stockholder's inability to move Boeing in the correct direction. Boeing looks to cheapen its product to please its investors and not the passenger and there you have the Max crash problem that Boeing brought upon themselves. Build it cheaper and investors will come. Now you have none ordering Boeing airplanes during 2019. The 777X is struggling as well as the 787 not receiving orders. Interest in Boeing products has bottomed, The Max Crash is the tip of the corporate iceberg. Harvard business school grads make poor airplane builders but they are great at making money on the cheap.

Too many business school grads have turned the world of Boeing customers away from Boeing's product. Those who remain at Boeing and control its culture will drive the airplane into the ground because they are not a culture of flying but of profits. Boeing can make and turn to have greater trust with its potential customers if it returns to building safe and solid airplanes for its customers and by demonstrating that they are a capable airplane company.  They must leave the building of aircraft to its experts and not its bean counters. Yes, bean counters are needed but not in the R&D or production process.

I was Thinking Back In 2012

Back on Sunday, December 30, 2012, Winging It knew what was coming from Boeing's wide-bodied aircraft. For a historical perspective click on the link below.

The 777X Project Is Going Underground Call It Project X

Almost Five Years Ago I Had a Boeing "Told You So", Moment

The 787-300 Lost But Not Forgotten

It came to my brain box a long time ago, long after it was first thought off. The time was probably when Boeing was pushing forward on three 787-3-8-9 model types in 2010. A lot of water has been flown over since then and my imagination was stuck on the 777X program at the time. Please read the link below for how wacked I was about the 777 airplanes. For those who have been following this blog for a long time, there will be a link supplied just below to see the early beginnings of this blog.

The 777X Project Is Going Underground Call It Project X

Boeing had already gone several years into a big body airplane known as the 747, and it was dead as a market player. But Pride cometh before the fall. Stop whipping a dead horse. The 747-8i, and 737 Max are all dead Boeing horses by 2012. This revelation should have made Boeing move in a great way, but instead, it ripped the opportunity apart Just as Nancy Pelosi ripped apart Trump's State of the Union address. The nation may heal but Boeing may not since those Golden Parachute VP have already bought a Puget Sound Yacht.