Boeing 737 Max Strategy

Boeing should not treat the 737 Max as a business as a usual sequel but rebuild public confidence as its main talking point, Boeing must make the case that the 737 Max has become the safest airplane in the world, a passenger could board. In other words, "If you won't fly on the Max, then don't fly on a NEO.

These points are Boeing's talking points for its customers.

• FEAR is demonstrated at a large theatre with a thousand people enjoying the show when someone shouts out, "fire"!

• Boeing has tackled the topic by presenting it as a sea change to the aviation world for the last 75 years.

• The 737 MAX is not an airplane problem but a human problem. Valid aviation procedures were ignored for gaining a better aviation position in the world when it concerned the 737 Max.

Boeing's commercial appeal should address all people who someday have the opportunity to fly on a Boeing. Innovate Safely is the Keyword to its people.