The Return Of The Max

The much beleaguered 737 Max has cost Boeing time and money. At this time, it would be best to start with a clean sheet design for the whole of Boeing's family of aircraft. Starting with an NMA (clean-sheet design), then 787 and finally the 777X. Since Boeing has dived back from an NMA design to say it's back to the drawing board. It tells me Boeing has shifted to a long-overdue strategy of competing with Airbus rather than giving it the cold shoulder of industrial might.

Boeing is going back to its database to find a solution to its main drag, the 737 Max. Boeing will come up with a logical business decision. Doing a model that uses its all-new library of technology and build a span over the A-321 and A320 family of aircraft. That is a sensible corporate move. The 737 Max program was a "Bridge too Far". It put Boeing behind the count to Airbus' pitching. In order to get Boeing back in the game as a winner, it must plug in a model which will remake the single-aisle concept all together seven years ahead of this moment.

Boeing has to develop for the future on the QT. The 737 won't go past 2027 as a viable aircraft it must now go clean sheet to answer all of Boeing's corners it found itself in. The 737 was designed for the 1960's airport. Fifty years later it needs an NMA that goes from Seattle to Denver or Missoula to Las Vegas holding above 175 passengers. Embraer is the new Single Aisle concept and the NMA is Boeing's entry into service up to five thousand miles or 270 people. That is why Boeing has hinted at a new clean-sheet design. It's going to stuff the NMA with all new technology for an airframe that will be in the market place for the next 50 years as the 737 has served the last 50 years. Boeing bought Embraer commercial aircraft to kill the 737 from its own manufacturing line. Boeing was sloppy with its intent and now it is paying a big price.

However, Boeing is going back behind the curtain and will announce what its sea change is going to be to the aviation world by 2021.