If You Didn't See Newcom Coming Then You Weren't Watching Embraer

Boeing Has finished signing the joint venture project with Embraer were Boeing has an 80% share of Embraer, thus paving a way for the 797 programs as the sweetener. Boeing will combine efforts with the Brazilian aero giant for its unannounced launch of the 797. Expect a Paris airshow announcement with both Boeing and Embraer sharing the Airshow microphone when details will spill out over the show. Latin America will be a big customer for the 797 as Embraer engineers will come North with wifi and people in tow.

The die has been a cast, there is a Boeing NMA, Virginia, and Merry Christmas to boot.

Corporate headquarter will remain in Brazil for the sub 150 seat aircraft and Boeing will move jobs North from Embraer for the making of the 797. Don't lose sleep in Seattle, the 797 is primed for Everett, Wa. at the least. Boeing is counter punching Airbus from its recent acquisition of Bombardier. The air war just got intense on three continents Europe, North America, and South America. Delta Airlines is a big Bombardier customer since it just announced its purchase of small airport aircraft. However, Delta is a big fan of the NMA 797 concept and it may be its launch customer. Delta's business plan will accept both Embraer's and Bombardier's offerings.

An expectation in the industry has been set. Boeing is here to fight for its market with product coming for many corners of the earth. A new Boeing completion center in China has just been completed. Airbus has very little counter punching effect on Boeing at this time. Boeing is really being aggressive after Airbus has stolen the march on Boeing with the A-321 middle of its own market aircraft. Boeing will counter with the 797 hoping to block the Airbus A-330 at the top end of the middle and blocking any A-321's at the low end of the middle. So it will build a 230-270 seat airplane type using additional resources from Embraer but making it a fit for all Boeing aircraft classes. The Embraer type smaller 195 types will fly more like a Boeing layout in time but it will have what people like about the Embraer product.