The 777-9X is going to be played in suite and the Max cards as well. These are something Airbus can't match as in the game of Hearts, as Boeing "Shoots The Moon". Smart hearts players players shoot the moon when they have an unstoppable hand after the first few cards are played. The cards are beginning to fall after its-up-from- the-boot strap 787 play. I know them as the first couple cards out of the hand whether its in Texas Hold'em or Hearts. The 787 made 'em (Airbus) think, blink and dink. The Airbus hand is in trouble.
Here's what shooting the moon by Boeing looks like from the Airbus perspective.
"Seeking Alpha" Points out what Its like to "Fly me To The Moon" when it comes to Boeing.
"Last week, Airbus reported that as of May 2014 (the first 5 months of the year), they took in net orders for 203 new aircrafts, while Boeing received nearly double the amount of orders with 394 new aircraft request. Nearly all of the orders Airbus received were for the single-aisle, narrow-body jets (namely the A320 and the A321 family, as in the diagram from Airbus’ site pictured below) which have a far lower profit-margin than the jumbo jets. Airbus noted 196 deliveries for single-aisle planes, while Boeing only 193. For both companies, single-aisle jets are the cheapest to produce and sell. To make matters worse, Airbus also received about 306 order cancellations to date – that means that nearly one in three orders for Airbus aircraft gets cancelled. So far, Boeing has managed to have just 52 order cancellations out of the 448 orders that they received in 2014"
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Airbus had 306 cancellations since January 2014! Boeing only had 52. Call those 52 cancellations, a typical slough-off in any year. However, the 306 number of cancellation is just brutal for Airbus with only keeping 203 orders at the party. The crowd just vacated the party when the lemonade came out as the main treat during Airbus' order year. They will gain more orders before the end of the year, but this cold shower of cancellations as reported, made its sales campaign go limp just at the wrong time.
Boeing had 448 gross orders during this same period. Airbus is losing the game at this time. The big why, is asked at closed board meetings. The newly appointed guy to speak-up, at the meeting, announces he wants to spend more time with his family before explaining why this is so. "Uh, hmmm", The A380 has hit order book bottom like the 747, The A350 clone war is an "Okay Airplane" against the 787. The 787 is experiencing good luck with its extremely advance design from nose to tail. After all the have the 787 in the air flying today. People really seem to like it as do its airline customers. Now for the Neo, I think you are really going to like this part of the presentation. The Neo and A320 orders lead the way for this years order book. Its a really big winner. We have sold a net of 203 single aisles so far. That's 5 months of production during the first 5 months of orders. We are keeping in the game with NEO's"
"I see a hand at the head of the Table, yes sir, "
"What has Boeing done the first five months?
"Ahhh yes Sir, next question, time is tight, for my answers."
Further more I want you to focus on screen slide exhibit 1D. Entitled Profit Margins By Model Type.
Questions?, "yes you at the head of the table, go ahead with you Questions."
Table Chief, "What about our big profit items such as the A380 that hasn't hit break-even yet, and the A330 our standard bearer, why aren't they listed on this chart for the month?"
Presenter replies, "Yes Sir, may I draw your attention to the 2013 chart on this matter, and we don't have the number available yet at this time of year for big ticket items. We will update those profit centers at the end of the year. Did I mention I need to spend more time with my family, as this job is hurting my family life. I really love this job. What are true profit centers anyways? I will get back to you, as numbers are my one priority. Did you hear the one about the 787 that flew over nine thousand miles with a full plane of people and its booked motel for the passengers after landing was over-book?" See, Boeing has problems too!
The murmur in the room is a sustained, "Whaaaat"?
Next boardroom question is offered, as panic starts to set in at the meeting.
"Can we make pigs fly?"
Followed by "The 60 Second Manger guy, sitting in the corner muttering comments;
"Boeing took on 394 orders double what we did since the first of the year. Boeing production is beating us at our best game, and is getting its units into the hands of customers. It seems to be working for them, Ideas, ?.... Meeting adjourned.!"
Airbus Press Statement that Afternoon by by Airbus PR press team.
Board meeting press release:
Airbus has announced that its on track in the A350 development, The World's
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