The nebulous subject of
counting airplane orders becomes a convoluted process at best. The press
reports what it hears and in the world of semantics, what is said or indicated
becomes a fill in the blank report by every writer of airplane orders. The key
words and what it means is the first step in understanding of what happens at
an airshow within an airplane maker’s venue. It is in its best interest, if it
presents an order in the best possible light for bragging rights. In this case
the Dubai Airshow is a good example to use for this discussion.
The Paris airshow is so
long ago (June 2017) having many more customers ordering in play than Dubai had and so much has
happened to those Paris orders. It becomes a nightmare explaining what has happened
to those "orders" since the airshow.
However, Dubai is much
more manageable for this discussion. There were several major orders announced
at the show. Specifically, the 40 Emirates 787-10, Avolon's 225 737 Max and
finally Indigo Partners 430 units for the Airbus A-320 family of aircraft were announced.
The bantered around words were
commitment, MOU and firm order. One headline stated Indigo Partner's placed the
world largest order implying a firm deal.
However, to avoid confusion for what occured, always refer to the Airplane makers own website listing those
orders that are booked as firm orders. Airbus is making a mad dash with Indigo
Partner's firming up those 430 A-320 NEO committed so it can add to its 2017 order counts.
The word
"committed" is key in the reporting and it is not the same as ordering
and is usually supported by some Letter of Intent (LOI). The back story of this
announcement lists a handful of airlines that will be receiving these committed
430 aircraft. Within the announcement it is discovered the following airlines
are customers of Indigo Partners for:
- · Wizz - 72 A320neo, 74 A321neo
- · Frontier - 100 A320neo, 34 A321neo
- · JetSMART -56 A320neo, 14 A321neo
- · Volaris - 46 A320neo, 34 A321neo
The total
units come to 430 NEO's as mentioned. Indigo Partners negotiates with its
airline customers and then negotiates with Airbus for these committed aircraft.
It isn't a firm deal yet! It may have an LOI supporting the potential deal. Under
ideal conditions it should go through. The affected parties have been working a
long time to get to this point. Mark down that an LOI is a commitment with
no contract yet signed, therefore the 430 NEO's aren't booked until Airbus
reports the order contract and is signed and booked.
The MOU is an often used term and does not mean an order has placed as a completed "firm" transaction. Memorandum of Understanding is a detail of what will occur when all parties are brought to the contract table. In fact most negotiations continue after an MOU is issued by the affected parties. It is a somewhat binding agreement over what will occur once all documents are completed to the participating parties satisfactions. The MOU would not include final prices but would include how many aircraft are required and what types requested. Pricing maybe included as a reference. Other services or product would be listed for contractual purposes. Everybody agrees with what is to be worked for on the final contractual order and purchase. An MOU is not a firm contract that can be booked. It is an over arching agreed upon statement for what will be accomplished concerning the potential firm order.
A firm deal will costs participating customers money if the contract is violated by an order change. The manufacturer is bound by delivery and performance issues. If it cannot fulfill its end of its promise it may owe the customer money if it fails with contractual points. The word "firm" is a "done deal".
When the press banters about the subject of orders it often uses its license of journalism by loosely using those terms or words mentioned above without accountability, because no one really knows, even those familiar with the process what the airline or maker has done when it says, "Commitment, LOI, or MOU". It could be all three conditions at the same time but no one really knows which until the customer or maker defines it at some future time.
The best counting method for orders is from the airplane makers-framer own website. Rely on it as it post its orders. Otherwise, a very confused airplane geek can say 430 NEO and 225 Max were sold in Dubai without having the Maker's website even reflect those orders as firm, even into next year.