Boeing's Entree Vs Airbus Buffet

Both makers have taken a different tac is this aviation Cup races. The Boeing corporation offers a direct family of aircraft with 787's and Airbus who lacked a complete A-350 by offering only attacking buyers for its A-350-900 and A350-1000 also offers a downwind price for its family of A-330 NEO's, the 800 and 900 versions. Sales have been meek for the low end as just only Kuwait has ordered 8 of the A330-800 NEO. Before there were none on order for Airbus.

The takeaway is what this order means in the broader sense. Airbus has succeeded with its market philosophy. Spread the market with a plethora of types like a buffet,  where Boeing offers exact menu items for customer entrees. What this means is the Airbus marketing has established a market niche through a true buffet offering. Nothing is quite as good as the main menu item and everything is covered for what a customer may want. On the other hand, Boeing is reading market its surveys and offering 6 oz steaks for airline pallets. It sounds like a Sizzler marketing seminar. Offer a salad bar or steak off the menu completing an Airbus/Boeing market coverage.

Here is an opinion, Boeing company builds the 787 to bookend Airbus' buffet offering. The 787 is the steak. The A-330 NEO is the salad bar. Airbus also offers a 20oz steak for $19.99 with its A-350. Having more steak, more calories and more money than a Boeing 787. Then Airbus comes in with its A-330 NEO salad bar for beating the Boeing 8oz steak from its 787 menus. What a mess for a family of five wanting a good eating value. The A350 is too much airplane and money for that proverbial family and the salad bar (A330 NEO) is a lacking immensely for children who just want hamburger and fries from a drive-in. 

The Airbus-A-330 NEO salad bar/steak 

The A-350 Seat Maker 20 oz Steak

So I compare Boeing to a Texas Road House menu and Airbus to a Sizzler menu. Kuwait just went for the salad bar ordering 8 A-330NEO-800's.  It's because Airbus offered a price it couldn't refuse selling an adequate airframe from the A330 NEO barn. It not about who builds what at this point, but it's how the kids in the back seat react when the parents chose where to go on eating out where mom needs a break. Kuwait has chosen the A330NEO as an affordable bridge to an ultimate entree style airline.  

A Boeing 787 Texas Road House Steak