First up was the 737 -7 Max with only 58 orders then the consummate Max 8 everyone thinks would game change the A320 NEO series except there looms the arch-rival A-321 NEO always just out of reach, hence the penultimate 737-9 Max for those 737 loyalists who had too just because! Boeing peoples' collective scratching heads barely made headway with its single-aisle order book as opposed to the Airbus single-aisle order book that it trailed.
One more time Boeing huddled its team asking for a "Hail Marry" from off the bench and someone offered a 737-10 and up pops 416 orders and commitments just for Boeing. The team met again and surmised, "we (737) are under appreciated!"
An analyst offered, "it isn't the product, it's the customers who want an option but not necessarily an NEO. The 737-10 guy was asked again what he thought since he had obtained 416 737-10's ordered with "firm" deals.
He then blurted out, "a New Medium Airplane of course and you will get ten times more than that compared with the 737-10's orders and commitments, and that's before I can even wear out my 1987 CAD screen"!
The other guys including the 737-9 guy spilled coffee at the "suggestion". The 737-9 guy had only 109 orders with the dash 9.
The admin piped up offering an acronym, "Is that an NMA or a MoM?"
The president, aka Dennis Muilenburg, interrupted,
"it's not a 757 for God's sake, let's break for some golf and discuss the NMA acronym a bit."
Then the "Idea Guy" from the back of the room shouted out, "I looked at the numbers and "797" has not been claimed yet"!!
Dennis quipped "that's 19th hole stuff, go get us some bagels and the rest of you clean up your coffee".
Thus the 797 was born and Airbus didn't have an answer it only had crepes with Muenster cheese spread and it was also full of Boeing grace.
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