The NMA From Boeing Pressed INTO Service

Boeing has long pondered a New Medium Aircraft but has delayed due to moderate success with its big body and single-aisle aircraft, namely the 737 through the 777. But the Max has crashed twice not due to weather nor pilot error or mechanical failure. It crashes because of engineering sloppiness. Max is more of a flying skill than what the pilots are even prepared for, hence it crashed.

The single-aisle bookend to its family of airplanes is gone! It must now focus on an NMA single-aisle blend, An airplane that Airbus will copy because it can and Boeing can't afford to not build(double negative for effect). 

Winging IT has already hinted at a 150-270 seated affair where it must go twin-aisle and bigger engine to accommodate efficiency and twin-engine technology to a frame for the future growth of an airplane concept. Boeing is forced to change gears on the hill it attempts to climb. One airplane can do it while dropping the 737 Max and dropping the NMA on a rethink. 

My two cents worth should propel Boeing forward in one move for which Airbus can't respond well forcing a drop of its A321 and others. Boeing needs to play hardball and stop its sophistry from the design board or executive level stockmarket thinking.

It must build an NMA which causes Airbus to rethink its march on the market. Boeing's top-end WB  is solid but it has a MAX bottom end making it pay for its sloppy long-range strategy on the cheap. Now it must go back and rethink what it must do from old fashion values of work hard and be honest with its customers. It must sell its customers on a new vision in order to succeed.

The NMA must succeed in two regions. The single-aisle-replacement mode and the dual aisle gap filler mode as a segway to its 787 and beyond. A twofer for one is the objective of hard work and honesty, a 757 NMA. A short twin-aisle aircraft with taller legs is the beginning. Bring Embraer forward in the single-aisle end of a family by going down to regional distances from the smaller airports and smaller seat counts. Capping the market segment will stretch 757 twins/twin from 150- 270 seats in the continental configuration of up to 5,000 miles. Bigger than 737 engines are brought to from a new clean sheet. Twin-aisles and twin engines name it the "twin-twin". Airbus would only be able to knock off a twin-twin concept. Doing so would make it a fart wider than Boeing's concept, but Boeing's marketing is left to fight that battle. Or better-stated, twin X twin makes it four times better than the one aisle coming from Airbus' A321.