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Thursday, August 29, 2019

Will The Max Come Back?

Yes and no! Yes it will to save Boeing, and no it won't pave way for its future. Originally, Boeing built a flawed 737 design from the sixties it was too low slung to the ground to allow flexibility and its been a mess to get the body in balance and now we have  a Max as its opus from the problem bin for which Boeing refuses to let go of. Perhaps this last episode is its last episode of problems. Can't tell how deep corporate stupidity will inhabit Boeing thinking out of its pride.

The time is now for Boeing to start its new single aisle campaign for 2030 and peddle the Max as a gap filler of technology and advancements over its family of aircraft. The Max or single-aisle family needs new geometry, engines and capacity for innovations to come. You can't keep painting lip stick on a pig and call it Max. Boeing broke the single aisle concept back in the 1960's and it just is now fifty years later expressing a need for a clean sheet in its class.

Boeing is searching for  a special single-aisle name going forward for which it can hang decades of marketing upon. Max the pig won't cut it, but but evolution says it all.

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