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Friday, June 14, 2019

Making A 797: Solves The Max Problem

If Boeing were to announce at Paris it will go forward with the 797 and fix the Max as a stop gap measure the 797, then makes more sense. Boeing bought Embraer and is now cornering the single-aisle market from that facet. The 797 could reach back to 200 seats supplanting the 737 Max 8, 9 and 10. Then it may go transcontinental with an upscale 797 while making the last of the 737 over the next 10 years. I look to see Boeing announcing the 797 at this years Paris Airshow in light of the Airbus announcement of the A320 XLR type. Airbus will momentarily seize the show with an announcement for a long-range single-aisle but in five years?

However, a bridge-building 797 covering the apparent aviation gap with twin aisles could stymy Airbus into a rethink of its aviation tactics concerning Boeing. A 797 twin-aisle would make commuting 3,000 miles a delight over any single-aisle considerations. An Embraer 150 seat single aisle could do a yeoman's duty at the single-aisle end of the market over the next five years. Embraer could build from 75 seats to 150 seat aircraft at this time and Boeing could sweep back the Market with a twin-aisle 200-270 seat aircraft which would fly over 4,500 miles, thus nullifying Airbus offering. Boeing could convert all those 737 Max 8 orders into 797-8 orders offering twin-aisle comfort, something Boeing has lacked during this century with its 737 families of aircraft. The flow would follow a naming convention e-jets from #175 to #200 and then the Boeing 797. The Max folds into a Boeing strategy of change erasing passenger memory over the Max crashes.

The 797 could sell over 5,000 units if it stretches back into the Max saga of aircraft starting with 175 seats going upward to 270 and then beating the A321XLR in any contest on seats and distance. Boeing would regain the comfort king title once again and still remain efficient at the same time. Embraer could sell 2,000 units and Boeing would bridge aviation's gap with 7,000 aircraft combined when entering the market place over the next ten years. The question would become, Max who? That is what Boeing needs for getting past its own big feet it finds itself stumbling upon. Does Boeing have the courage to reconfigure its line of aircraft? If it doesn't show courage for change then it will die an unsightly death and leave the world pondering about Airbus.

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