The Aggressive Nature of Boeing's "All Hands On Deck"

Ever wonder why Boeing sales have taken off in 2018 which was predicted to be a down sales year? You are not alone. Perhaps 2017 was just an anomaly as both mega builders, Airbus and Boeing booked about thousand airplanes each during 2017, but Boeing was honing its strategic spear. It had a big tent approach to its market. An airplane customer walks into Boeing's tent and asked for military accessories. 



The sales chief offers, "it's on aisle 17 just behind the drone section hanging from the tent beams".

Not only does Boeing have drones it has a whole world-wide customer services campaign. It has established a way for an airline customer to get from Actuators to airplane ZZZ's and that's in the seat department. An airline can hire Boeing to maintain, build and fly your business. The real secret to the Boeing sauce is that all hands are on deck welcoming the buyers and talking the same language with one another. One sales trooper will grab a peer out of ancillary sales department and say, 

"I want the airline customer to shake this person's hand, they can fix you up with a fully automated Boeing product kiosk of your choice"  The ancillary salesperson starts talking how good is the Max 7 and if you can't go big, the Max 7 is just the right size.

Hold on, "I thought we were talking airport kiosks," says the customer?

The sales team looks on with a knowing smile and mutters to the customer, "let's go to dinner".

Over the horderves, "You have no airplane, No ground team, no problem,  we can build your airline for you in this big tent. You say you need a headwind report on a route? No problem it's on aisle 22 just behind the weather balloons which are behind computers and wifi department. Did I mention the Max 7 flies 3,800 miles connecting almost any paved landing strip, anywhere? The headwind wind women can help with your Max 7 order as well before you check out. Did I mention loans?" 

"We have a banking kiosk at the front, making loans, just for airlines needing anything under this big tent, we are currently loaning with favorable rates on the Max 7".

Before the main course is even served the customer is beginning to get it. Every salesperson is on deck with the full suite of Boeing product. Not only on deck, but they can put together the deal and get you the right people to do it! Even as far away as aisle 39  located in the far corner of the "Big Tent".

The DIY airline only wants airplanes and that's it. The Boeing, "no problem team", spurs into action and offers the right airplane for DIY airlines, of course, the Max 7, at a sensible discount.  

The Airbus sales teams are looking for the "Big Tent's" exit, nobody got the memo and they are lost.

and... that's why 2018 is having a great Boeing sales year.