No matter how you slice this time of year the "Bean Counters" get their crack at making money at the big airline manufacturers. Whether its first in first out or last in first out, the production team looks at the order book in a forever stretching big back up kind of way, and a lengthen line of parts from its work orders. Bean counters argue the merits of LIFO over FIFO, and the Boeing Tax accountants weigh-in with preservation of cash attitude for Boeing and making less available for the government(s), who is standing in for various taxation wind falls. Below is a production minded chart, where I would rather discuss production strategy with the marketing team hanging near the delivery center listening in.
If I were a stock holder, I would be interested in the the growing production back log since the start of the 787 first delivery in 2011. Not whether the accountants use a FIFO or LIFO Inventory valuation system. The fact that over three years the deliveries have reached 101 787 placed in customers hands while increasing the standing backlog of undelivered aircraft by 129, as of November 12, 2013, demonstrates production must expand by a significant number in 2014. Take into account that after the Dubai airshow there remains a possibility of significant 787 orders added to the order book going directly on top of its 129 backlog increase since 2011. This would propel Boeing forward with a production increase greater than ten per month with a sooner mode rather than increasing productivity using the later option. Backlog saturation will hog tie the marketing effort as customers will lament if they had ordered several years ago, they might be only 700 units away from its own delivery. Now the 787 steady growth backlog will be hard to impress perspective buyers to sign on with a minimum wait of 8 years out from today, unless they jump into the 787-10 line hoping to by-pass the 787-9 crowd.
The Dubai airshow will make for interesting customer strategy and Boeing conversations with its customers will be an interesting listened-in. I would imagine that Boeing will tell its customers about the new production rates, and how well they will push, pull and shove out 14 units a month by 2015. When they hit producing 150 787's a year, the backlog will be down enough to make everyone "Happy", right????. Next year at this time, the backlog should change depending on marketing's effort in its attempt for holding off Airbus. Production will have a Christmas party and celebrate the new year. However they may have a backlog expanding past 150 since tallying a first delivery benchmark in 2011 of a 752 backlog at the start, and inspite of delivering another 15-18 aircraft before the end of this year. Numbers will be crunched, sales stories will be told, and the backlog will grow like the turkey before Thanksgiving. Boeing needs more square footage and trained personnel over the next five years, as a solution for selling more 787's, otherwise its a hollow sales victory selling one more 787 unless production can deliver in a reasonable window of time.
If that marketing arm captures everyone's attention in Dubai with the 777X, then a whole new requests will be made tasking production, and it won't be "would you Like LIFO with that Order".
Boeing is to increase production of its workhorse 737 aircraft to 47 planes per month by 2017 from 38 now, a surprise move that analysts said boded well for the company, its suppliers and airlines.
Boeing had already announced plans to increase production to 42 per month in the first half of 2014, matching current output by rival Airbus of its competing A320 jet family.
With the new target, Boeing would enter territory that Airbus isn't attempting. The output, from the same footprint at Boeing's 737 factory in Renton, Washington, will not only boost Boeing's cash pile, it will give the company more delivery slots to sell to airlines who want new, fuel-efficient planes sooner.
"This is a big, bold, but very strategic move by Boeing," that follows recent competitive wins by Airbus that likely have been "more heavily price-driven than in the past," said Russell Solomon, an analyst at Moody's in New York.
He said Boeing can also be aggressive on price and now can talk to customers about new orders "with the very pointed message that they won't have to wait as long to get their greatly desired new equipment if they buy Boeing vs. the other guy."
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A bold move is part of a larger strategy of parry and thrust sward play with Airbus. Airbus is dimishing its customer A320 back orders at an alarming 42 a month pace, beating Boeing's thrust of 38 a month as of this current moment. Boeing would like the high ground in the single aisle market of 47 units per month, as stated in this article. What more could Boeing do by making this production disadvantage on Airbus? Airbus stole the march on Boeing by adding 2400 Neo orders to its book. When Boeing only has taken 1500 MAX orders since its offering of the Max. Having started over a year later, it lags the Airbus Back Log. So its waging that a 47 unit output will sell more single aisle, because you will get them sooner into customers arms in this race. Yeah, I'll call it the "Arms Race"***********************************************
Because of the high volume and relatively low production costs, the 737 and A320 are often seen as cash cows, and play a big role in funding development of larger and technically more challenging aircraft like the Boeing 787 Dreamliner or the Airbus A350.
Boeing's rate increase was more ambitious than some forecasts. Carter Copeland, analyst at Barclays in New York, said he had penciled in Boeing building 46 737s a month around 2018. "I definitely didn't expect an announcement on it so soon," he said.
Just last week, Boeing said it would lift production of its 787 wide-body jet to 12 per month by 2016 and 14 per month by 2020, up from a target of 10 a month by the end of 2013.
While Copeland said he didn't have major concerns about the 737 supply chain keeping up with higher rates, he said producing so many of the current 737s and the 737 MAX "would seem somewhat challenging on the surface."
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Challenging but necessary, the output of single aisle runs concurrently with these points of interest maintaining a shorter backlog in Boeing Just In Time (JIT)approach.- Increase cash flows
- Increased investment performance
- Customer delivery within a 5 year planning window
- Greater Customer opportunity to maintain a shorter wait when first ordering.
- 5 a month increase ='s 60 unit a year closer to delivery
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He added, "I'm sure the supply chain is quite pleased as the 737 is a profit leader for essentially everyone who's on it."
Boeing commercial planes vice president Beverly Wyse said in a statement that the higher rate would "lay a solid foundation as we bridge into production on the 737 MAX."
The company has 3,400 orders for 737 aircraft, including about 1,500 next-generation MAX models.
The 737 MAX will have new engines and other changes to make it about 14 percent more fuel efficient than current models.
Boeing said the first delivery of the 737 MAX is on track for the third quarter of 2017.
In contrast to the Boeing target, the chief executive of Airbus this week reiterated plans to hold its production rate of competing A320-family aircraft steady at 42 per month, saying the European company had some concerns about the fragility of the supply chain.
Rob Stallard, an analyst at RBC Capital Markets, said Boeing's move "might give Airbus reason to accelerate" its production beyond the 42 a month.
Airbus' output for narrow-body jets is based on an 11.5-month production calendar, implying average capacity for 483 aircraft like the single-aisle A320 a year.
Boeing is based on a 12 month production schedule, though the company traditionally closes for the week between Christmas and New Year.
Stallard said the new Boeing target was "incrementally positive" because speculation about rate increases in the latter half of the decade may had have "fully baked in the ramp, and suggests that the current up-cycle continues to have legs."
He added that any rate ramp carries risk.
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The JIT Arms Race has started and Boeing aims to win this race. Its new engines and news designs are placed on a winner, should propel it beyond its order books, as all empediments are removed. The backlog does have risks as well as having a thin order book at the front end. In all JIT formulates a production build up number, and this is where the magic occurs for the bottom line. That build-up works hand in hand with marketing. The sales teams needs to know a year in advance, what are its stated goals, and can it achieve the goals on time, in order to keep the Arms Race on target. Get those units in the customers arms when the sales team makes that pitch of "on time delivery in quanity".
The, "when do you want it question?", is just as important as the "how many do you want or need questions". Its hard to sell someone with a company five year plan in the vest pocket talking to Boeing marketing team about deliveries will start in 2021. Boeing hopes, that my friend is a NEO issue. Boeing would like to tune is sales program with customer knowledge. Where they will be ready to delivery on a customer's five year plan in numbers, and advancements, beyond its competitor whom is building the NEO.
The NEO is backed into a full order book Jam with this type of strategy as it has 2400 NEO at rest and not going anywhere soon. Boeing too, is trying to break out of that strangle hold by targeting production to solve the problem.
Having a 47 a month single aisle production capacity or delivery rate at peak periods, allows the marketing team more flexibilty for delivering promises it makes. Room that it requires, without it would box them into a... "well I don't know just yet, if we can get you your 20 Max's in the year 2020. Have you looked at our Gold care program Yet?" :>)
The build-up number for the order book, as an example: should have a two year production backlog which delivers a Just in time pace meeting customer planning goals for financing and route management, and it aalso migates risk from lack of back log for Boeing. This example would allow sales and demand some flexibilty with a 47 per month break neck production speed.
They have publically recoginized this arms race and are actively employing the troops to get single aisle NG's and Max's into the Boeing customer's arms from Renton, Washington's lakeside doors .
The, "when do you want it question?", is just as important as the "how many do you want or need questions". Its hard to sell someone with a company five year plan in the vest pocket talking to Boeing marketing team about deliveries will start in 2021. Boeing hopes, that my friend is a NEO issue. Boeing would like to tune is sales program with customer knowledge. Where they will be ready to delivery on a customer's five year plan in numbers, and advancements, beyond its competitor whom is building the NEO.
The NEO is backed into a full order book Jam with this type of strategy as it has 2400 NEO at rest and not going anywhere soon. Boeing too, is trying to break out of that strangle hold by targeting production to solve the problem.
Having a 47 a month single aisle production capacity or delivery rate at peak periods, allows the marketing team more flexibilty for delivering promises it makes. Room that it requires, without it would box them into a... "well I don't know just yet, if we can get you your 20 Max's in the year 2020. Have you looked at our Gold care program Yet?" :>)
The build-up number for the order book, as an example: should have a two year production backlog which delivers a Just in time pace meeting customer planning goals for financing and route management, and it aalso migates risk from lack of back log for Boeing. This example would allow sales and demand some flexibilty with a 47 per month break neck production speed.
They have publically recoginized this arms race and are actively employing the troops to get single aisle NG's and Max's into the Boeing customer's arms from Renton, Washington's lakeside doors .
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Airbus and Boeing both see demand for over USD$2 trillion worth of such aircraft over the next 20 years.