IF I WERE BOEING'S CEO

The order book for Boeing is about to turn a corner. It took on 9 new orders during May. It shipped 4 freighters to its customer when for many months it was in a nosedive on both sides of its accounting book revenue and payables. Making Boeing a smaller Entity                              

       Alfred E Newman Chief Executive Organizer: 

                                Winging It

 

However, there is light at the end of the tunnel of an embattled balance sheet. Looking at declining orders resulting from 737 Max cancellations and a declining market place from over-all pandemic fear. Boeing shows a heartbeat at this time, with its paltry commercial airline results. 

Soon the 777X will come into its entry into service, and the 737 Max will begin its journey from the bottom of the mountain back to the top. The Covid-19 will be understood, and the market place will stabilize to the new normal meaning for "E(A)...ffective and Efficient for aerospace's world function. The Max will emerge as much as the 777X family of aircraft. Freight service is awakening the sleeping giant from a deep two-year slumber. 

Up first is the 737 Max. Even though it is a tired design from the 1960s and flawed design from its airplane balancing act. The first Max iteration to the Market-place stomps on all engineering sensibilities into a place where; "clean sheet" is the battle cry for corporate greed, "and not the Max" for a sensible market place tilt. Boeing must reorder its airplane line, not by corporate decree but by winning the battle of who has the best plan for any emerging Airline customer.

It's about your customers' BOEING.

Second, on the things-to-do list is the 777X.  Passenger and freight are a player's gambit. Boeing has to make an exceptional effort into its 777X frame, allowing airlines to battle rival transporters. Airbus must be always second to the trough of success. The 777X can carry 400 passengers and tons of freight having recombinations of passenger loads and freight loads for the same flight. It must swamp the market place with the 777XF first and continue as a 777-300-ER renewal secondly. But its entry into service is a simultaneous event for both passenger and freight.

In the end, the output of Max and 777X unifies the Boeing goals from all its types it makes. Including its Embr' through 777Xs.