Menu Airline The New Way To Fly

New airlines have found a way to encroach upon legacy airline routes. In this case, a look at transatlantic carriers is a good example. Much like a restaurant, the menu airline allows each customer to order off the menu according to a customers taste, price and need. Legacy airlines may sell a ticket for $499 but a menu airline could sell a ticket as low as $99 going from Boston to London. The $99 reserves a spot on the airplane where the real browsing on the menu starts and  trip price is not noticed. After all the seat cost $99.

• Needing luggage ? $39.99 per one standard bag
• Wanting food? $39.99 for two meals
• Adding entertainment or computer connectivity? $19.99 for the trip.
• Needing full Concierge service during departing or arrival? $39.99

Total added values= $140 added on ticket price of $99 during a budget airlines special promotion. This could go higher if a "discount" airline starting seat price is $199.

The above list is short and a passenger may have an option for the full buffet. An offering one price for key services during travel, but that price would not include all its offered services. The point of sale remains the seat price. The Customer culture is eager for that price and nothing else. They will pay for the extras without notice as so conditioned by traditional travel ticketing.

The menu offers a passenger a $99 ride and that's it. A ride, but the six hour ride would not even include a napkin for the seat. Its another way of marketing a new airline past the legacy airlines already entrenched on a primary course. Travelers compare ticket prices not services offered. A restaurant offers a steak for $6.99 but the salad and a potato costs another $5.99. The $12.99 restaurant is shied away by those cost conscience travelers who only look at the $6.99 price on the menu for a slab of cooked meat.

A menu airline could cost some serious money unless you analyze what you want or need throughout your travel status. Travel wise customers will wear what they will need for a 24 hour trip there and back. A vacationer will pay for full service because its part of the experience of enjoying time off. The budget airline hopes you are traveling for pleasure. Per day business allowance pays for the lowest cost seat. You will need business expense approval to plug in the computer.