Sunday, October 26, 2014

Ethiopian Airlines Leverages Its 787 on European/Americas Routes

Ethiopian has its ten 787 reducing its 787 backlog to zero. Now they are  sliding routes into the fold having all its 787 with the last one just delivered. Dublin Ireland and Los Angeles, California is the target. Just look at those windows would you. Its better than the observation deck on the Empire State Building. Ethiopian has 70 years of experience beckoning it with wise decisions.

Ethiopian Airlines to launch direct flights to Los Angeles

Research Article link from New Vision Uganda and other Liftndrag/Winging It archives

Not only does it take a gamble with the all new 787 technology, it has started re-consigning routes with both its 777-200 and 787-8. It is a dynamic African Airline that is getting it done without the hoopla of an Air India hyperbole problem. In a recent news article, from Hindustan Times, it was found the A-320 had more operating problems by number in its first year operating in India than the 787 had , which is a far more technological aircraft than the A-320 Indian operated Aircraft. The Indian DGCA Inspector says it is "teething woes", and nothing else that you would expect from a newly introduced aircraft. Boeing is addressing every woe that occurs with a permanent correction, and solving any unforeseen problems it encounters during service and in testing. Its part of the aircraft maturation process.

Dreamliner woes just teething troubles, says regulator

Credit Link above:  HindustanTimes

"The Boeing 787 Dreamliner may have caused a huge headache for Air India (AI) for the constant glitches that have hampered its performance, but it’s still faring better than other jets, according to the Directorate General of Civil Aviation (DGCA).

“Much serious problems were experienced at the time of induction of the Airbus A320 aircraft, which was a novel design feature of late 1980s,” said a presentation made by DGCA officials to the Civil Aviation Safety Advisory Council — a commregulatorittee appointed by the aviation ministry to advise on safety issues.
“As and when innovative design or technology is introduced/upgraded, it needs time to stabilise to address teething problems. B787 engineering issues are expected to stabilise by end-2014 or mid-2015,” according to the DGCA presentation, accessed by HT."

Relative Score Card, LnD report:

A-320 53 glitches in 7 months. 1989-90            787 Dreamliner 58 Glitches in 18 months 2012-2013

"On September 20, 2014, Ethiopian Airlines was revealed as the customer for a firm order for 20 Boeing 737 MAX 8s, the carrier also securing options and purchase rights for a further 15 737 MAX 8s. The order represents the largest single Boeing order from an African carrier in terms of the number of aircraft involved. This computer graphic image shows a Boeing 737 MAX 8 in Ethiopian Airlines’ livery"  (New Vision Uganda Quote October 26, 2014)

Each Boeing purchased has been a careful airline consideration, born not out of whimsy or extra cash on hand, but out of identifying how they will succeed in its vision.

Vision Statement:

"To become the most competitive and leading aviation group in Africa by providing safe, market driven and customer focused passenger and cargo transport, aviation training, flight catering, MRO and ground services by 2025." 

Mission Statement: (The how we do it by...)

  • To become the leading Aviation group in Africa by providing safe and reliable passenger and cargo air transport, Aviation Training, Flight Catering, MRO and Ground Services whose quality and price “value proposition” is always better than its competitors,
  • To ensure being an airline of choice to its customers, employer of choice to its employees and an investment of choice to its Owner,
  • To contribute positively to socio economic development of Ethiopia in particular and the countries to which it operates in general by undertaking its corporate social responsibilities and providing vital global air connectivity,

  • As an airline, safety is our first priority,
  • Ethiopian is a high performance and learning organization with continuous improvements, innovation and knowledge-sharing. We accept change for the growth opportunity it brings and always seek for and apply the best ideas regardless of their source,
  • We recognize and reward employees for their performance and demonstrate integrity, respect to others, candor and team work,
  • Act in an open fashion and be result-oriented, creative and innovative,
  • Adopt Zero tolerance to indifference, inefficiency and bureaucracy,
  • Encourage 360° free flow and sharing of information,
  • Treat our customers the same way we would like to be treated and always look for ways to make it easier for customers to do business with us,
  • We are an equal opportunity employer,
Every potential passenger should read a company's goals and objectives through its Vision/Mission/Values statements. Buy the ticket if you agree with the statements, and measure its worth when sitting in a terminal, boarding and flying with that Airline. Then when arriving, test the Airline, on its Mission and Value statement by asking yourself did they, Ethiopian, achieve those goals and objectives? If they did, it should flow into its vision statement. Every employee should know these statements by heart, and affect their workmanship and service to the customer.

The final test is found on the bottom line of profits. Ethiopian has had a remarkable run on profitability since flying or inducting the 787. Its going long by adding Los Angeles to its routing. It will fill out the African Dream with its new 737 Max coming in a few years. Ethiopian Airlines is a surprise airline for the traveler, as it strives for safety, comfort and service.

In closing, Ethiopian had a severe fire on its 787 at London-Heathrow Airport. A piece of locator equipment caught fire in the rear crown of the aircraft section near the tail. A catastrophic incident on the 787 carbon fiber structure ensued. Boeing and Ethiopian kept its eye on the vision, and employed never before performed repairs on this type of aircraft. It proved two points for both manufacturer and Operator. 

  • First, it demonstrated a process to repair a huge carbon structure from the manufacturer. 
  • Second, it demonstrated Ethiopians Vision statement was in fact, a true purpose for the airline when it stood by its pledge of flying safely. 

Today the same scorched 787 is performing without any follow-on mishaps as all systems and structures perform according to new airplane 787's. It's quite an example of an airline understanding, and dealing with a crises in an carbon fiber technology. It proved the barrel assembly is reparable in a newly tested exigency situation. 

Vision is achieved with the  completed repair. Its flying safely once again as promised by Ethiopian.