Happy New Year Marketing Now Go Sell Some Airplanes

Power Point Script At Boeing's Marketing Meeting January 2nd 2013

This is my mock(ing) presentation for Boeing's sales team.

I put this up on Power Point, because I know how to do that, or I have someone who knows how to do that and does it.  I hope you have already started taking notes, if not grab some stale cookies and coffee at your team's round table food center piece.

Next Slide...

The top 10 talking points to take with you to sell more airplanes.

Remind, Remember and Refrain these points for future sales customers. The OCD sales  pitch are these 3 R's.

• We said 19-20 % fuel savings in 2005, We have 21% in reality no matter the route.
• We said this aircraft will make customers money, Our customers are now your competitors if that customer you have contacted hasn't ordered from you yet.
• Remember Air India is not the same as last year. Air India, often is not considered a competitor. is now a competitor, they are making money on the Delhi to Frankfort run during its first 787 runs.
• Customer's can't get enough of the 787, customer are what you gain when buying this aircraft. 97% customer satisfaction. Ask ANA.
• More models are in the pipe line, where a long line to buy -10 has just started. Ask your customers get their in-line spots.
• Tell your potential customers, that in order to see the changing world you have to look out the 787 window. Any other window, nothing has change.
• Portholes no longer work on airplanes, sooo... 1990, but windows do!
• Take a long breath on this point before proceeding,... exactly, you can take a long breath on this point in a 787.
• Talk to your new friends on the 787 and about the 787. They will listen because they can finally hear you from across the isle on the 787.
• Last point of this first session, we will talk about 30% savings on maintenance operations. This translates to... aircraft keeps flying more revenue flights, more often, with more cycles than competitors who fly non Boeing Aircraft. Any Questions?

With the subtle message of efficiency is the last thing any business cannot afford to lose. The best game on the planet is the Game Changer itself the 787.

  

In closing, I would say, ANA, Japan, Air India, Qatar, LAN, LOT, Ethiopian and United are in it to win it, because they ordered early. Say to your potential airline customers, "order now", because the World has turned on its axis since 2011. Not because of the Mayan calendar, but because the 787 is as advertised during these last few years. "A Certified Game Changer."

Heads Up Customer, Your own Companies Vision is through the 787's HUD.

Not through a rose pair of glasses from Airbus

Have a Happy New Year. Because the elves are making more aircraft each month than what is currently sold each month for the 787's, 777, and 747. I'm out until 2013 comes into final approach.

Merry Christmas and What's Under The Tree. (Unwrapped Update)

How to fit a Mini Jumbo 777X onto the airport runway, Jetway  or gate without calling on the bulldozers, scaffolding, and Jack hammer crews for a biennial disruption of airport  operations?

Could Boeing pull another rabbit out of the hat for Christmas?  Click & Check out prior blog on this topic.

A design is in the offing that makes more sense, than building new airport configurations around the world. When you can build a mini Jumbo easier that fits all airports anywhere.  Boeing has not announced the 777X and is still working on several fronts with its customers, engineers, and marketers as it gains the sweet spot to sell airplanes that will overwhelm the market with a solution for all players.

The next cool idea is under study before my 2015 deadline for the Aviation Renaissance (AR),  which I have set arbitrarily, to announce another sea change event for aviation. The first one was the 787 type announce in 2003. Where Leonardo Da Vinci rolled over and said, "Whoa "! This one will be "the bigger is not better, but better is best", accomplishment. The incorporation of everything 787 pioneered, is going into the 777X on a right sized scale, leaving the Wright Brothers to building bicycles for a living, if they were alive to do so. 

The folding wing mini Jumbo concept is under serious review.

These are my talking points for the 777X:

• Enhanced engine performance from 787 project.
• All plastic larger barrel hull design
• Extended wing geometry for fuel economy, flight and  load performance.
• Commonalities with Boeing suite of aircraft.
• Lessons Learned From 787 translate into new design efficiencies for 777X

Let The Aviation Renaissance Begin!

Okay, Art Meet Function, Function Dance with Science.

Music Please, The AR Ball Begins

Leonardo da Vinci Started It All

Make a bigger airplane with a small foot print mini Jumbo. Adding folding wings and a wider barrel that will fit into the 787 slots at airports is another game changer.  Adding a right sized wing makes a more flexible aircraft for engineers to optimize lift, and cruise performance. The optimized engine variant with weight saving non metal hulls, could revolutionize air travel once more leaving the  A-380 at the gate before Airbus turns a profit on its behemoth white elephant. Not only to mention the ill fated A-350, as a loser out on performance and passengers, Boeing has time to get it right on the 777X. My question for Boeing as follows: is the 777X just a feign for what really is intended, the 797X? Boeing's 777-300 can sustain a graceful ride into the sunset for the next 5-7 years with tweaks and improvements. Charting towards the 797 course and a 2020 timeline for the 797-X. My own wonder is more about what they will call the line of aircraft after exhausting the 7X7 numbering sequence, rather than coming up with a new renaissance aircraft for 2020.

Large airports in the world  set airplanes  to an international standard referred to as Code E — which limits the wingspan to 213 feet. A folding wing accepts this standard easily.

The Airbus A380 double-decker jet, with a wingspan of 262 feet, is a category higher, Code F.

Airbus A-380 is limited to a few airports that have spent millions on an airport configuration for Code F .

A code E mini Jumbo with folding wings will enable the 777X that all 767,777.787.747 currently serve. This allows Boeing to better market a business plan serving 200-450 passengers per departure.  Leaving the A-380 in its own niche market found in those airports big enough to park it.

One question remains for Leonardo.  What where you thinking when you drew a (blue print) sketch of a round corkscrew wing? Or was this the product of too many grapes pouring out ones corkscrewed, cork bottle stopper, into one's cup? The Era of AR has begun, everyone enjoy the party!

Fly On 787

Air India's Sees A Cash Flow Change With 787

Air India, my favorite disgruntled Boeing customer sees a cash induction for each "787 Induction". Now that Air India is operating a long legged flight route to Germany from India.

Fill These Seats And Problem Solved, For Air India

Travel Biz Link and Quote:
"Air India, which is struggling to make money on international routes, has managed to turn around its loss-making Delhi-Frankfurt sector after it deployed Boeing's 787 Dreamliners on this route since October this year, as per an ET report. The national carrier, which has ordered 27 Dreamliners, maintains that the superior technology of this aircraft will help the company reduce maintenance and fuel cost. “The airline is able to save at least Rs 20 lakh per flight after the Dreamliner is deployed. After four long loss-making years, we are making profit on this route now,” said a top Air India official, who didn't wish to be identified."

For those folks who are not in tune with foreign currency translation. The brief analysis is R's 20 lakh equals about $44,000 per flight savings. Even though the 787 does not hold as many seats as the 777-200, the main complaint coming from operations is canceled since, "Air India is not filling all those seats on the 777".  When that day comes Air India will be ready to order some -10's.

Back in November, 2012 on an earlier Blog, I said this about a hypothetical flight from Frankfurt, Germany to Kyoto, Japan using  the A-330 vs. the 787.

" The difference in cost is now a  difference between (25,760 gals., for the A-330)- (19,000 gals, for the B-787) equaling 6760 gallons in fuel savings flying the Boeing aircraft.  6760 (gal) X $2.969 a gallon cost provides the airline with savings on one-way of about $20,000, and $40,000 round trip." 

Since Air India is reporting a $44,000 round trip operational savings on the Delhi to Frankfurt round trip. The 6,600 mile round trip includes all operational costs not just fuel. Fuel savings of 20% and operations of 30% savings. This is an exceedingly good number for Air India.  They will want more aircraft now! However, they need more money now!  The Government of India has its hand in everything Air India.  Showing these numbers through the press may light up some bulbs in the government's thinking, on how they can get more loaded airplanes on long legged routes. There is money for everybody flying the 787.

Who's On First What's On Second For The 787

Uresh is the ultimate eyes, ears, and throat of Boeing's factory floor for the 787. His All Things 787 can be found through clicking on the hyper link.  Uresh has the journalistic high ground of knowing from raw numbers what is happening at both Everett and Charleston plants. I admire and acknowledge his due diligence for giving us all the latest confirmed numbers of what's happening  in those plants. An observer, like Sherlock Holmes may deduce with extreme accuracy what is going on behind the curtain with those aircraft. I like to use his score card just to illustrate this point.

Status Snapshot								Disposition Total
								Testing Complete	1
								Undergoing Fatigue Testing	1
								To be assembled in Everett	23
								To be assembled in Charleston	7
								Parts Arriving	3
								Undergoing final assembly	10
								Storage	8
								Storage/Change Incorporation and Re-Work	12
								Change Incorporation and Re-Work	9
								Pre-Flight Prep	4
								Pre-Delivery Flight Tests	5
								Non Customer Flight Tests	0
								Ready for Delivery	3
								Delivered	46
								TOTAL	132

My fast production flow analysis::

10 aircraft are being built not ready for delivery but will be out the door by February and delivered by spring.

8 aircraft are built, on hold in various stages of final completion and could be out the door rather quickly depending on face saving status of customer.

9 Aircraft are going through the do-over process in various stages from its redo work orders, all are assembled and are on the cusp of sitting outside.

27- The number of aircraft that are residing behind the curtain waiting for the final stage calls for 2013 is going to make for stout delivery months through June of 2013
==================================================

Early January and February ready for delivery  numbers

4-  are out of the great Boeing Barn awaiting its dance partner for B-1 flights
5-  are spending time  doing wraps-up before its ready for delivery stamp and have already cycled B-1's
3-  are there for customers to fly away.

12- aircraft have been invited to the customer flight line dance and should go out in the next 35 days. Pending customer cash flow, induction availability, and customer work force readiness.

Rumor is that Boeing hired more valet attendants for spring break-up of its flight line.