Boeing Wants Embraer, But at a Lower Cost Than $4.2 Billion

A financially wounded Boeing can't afford a $4.2 billion dollar purchase for Embraer commercial single-aisle airplane division. It can't even afford a 737 Max investment at this time. So it canceled the Embraer deal entirely hoping for a cheaper offer for its acquisition of an Embraer merger. The cancelation is not unexpected at this time until it has a stronger cash position in two years. It's the 737 Max on life support while Embraer waits its turn in the big aviation market.

Embraer ditherings

Boeing will invent its offering to its customers during the next approach. Embraer product development will be in line for the Boeing introduction by 2024. The 737 families will be replaced by its NMA line and Embraer will reconfigure Boeing's single-aisle line-up. Dropping Embraer now signals a change in tactics during the current aviation disruption. Just wait twelve more months and what a year a difference makes in aviation.

Boeing will buy Embraer for $3.? Billion in the next twelve months.

Just Good Enough

Is a long-held corporate philosophy trickling down to managers on the production floor? "Just Good Enough" (JGE), a mere expression of not doing anything more than what you can get away with  Or in management world float with JGE until the Golden parachute arrives off the FedEx truck. Boeing is now trying to sell airplanes using the "JGE" theme causing death and destruction on Boeing's own account with its two crashing 737 Max that wasn't good enough to fly. Hence, the Boeing fall from aviation's greats is wearing the corporation into oblivion and beyond.

The opinion today is a hopeless contribution to how JGE will not raise Boeing but ho.w Boeing can recover without a JGE component in its bag of trick. Boeing must:

JGE leads the way to decision making that chalk is better than ink when writing a dictionary because chalk is cheaper and it can be done so let's make more money using chalk. Chalk is Just Good Enough! and... so forth. Boeing has trapped itself with JGE and now the very stockholder Boeing has patronized with chalk will soon die by 2025 unless it does some high-quality stuff in the next five years. 

1. Make an honest product
2. Start with a clean sheet medium jet
3. Re-inventing is a no-go! No adding of flight characteristics augmentations without pilot knowledge.


Making the 737-Max with just one MCAS sensor or the angle of attack adjusting computer is JGE nonsense. Scrape the Max go clean sheet is step one.

Build a small but big dual aisle replacing the Max/737. this will take ten years from today to do this, in fact, the shadow of Boeing is the new company mantra. We are small but bigger than the other "guy". What's wrong with a small twin with seven across seating, demand a pitch limiting law which contains airline companies to certain dimensions. The rule would require airlines having a seat pitch of 31" and a seat width of 18".

Just good enough must go before it can win again.