Wednesday, June 24, 2015

Will The Melting Pot Of Boeing Risk Scald Profitabilty

Day two of CEO change management reveals the ugly risks bubbling in Boeing's over arching pot. Risk chips are tossed in quickly before stirring.


  • EXIM banking chip dissolves in the vat.
  • Labor Relation Uncertainty Chip
  • Where Boeing Will Pivot its Chips After McNerney (A.M.) (aka Another Manager)
  • Beyond The Dream comes another risk Chip
  • Risk Chip of Not Doing Anything and remaining in a status quot state
  • Euro Vs The US Dollar Table Chips

Dennis Muilenburg, the new (D.M.), (aka Different Manager)

A chip is not made from a potato, but it is what risk feeds on in a vat of actions a company must take on, so said company stays relevant and survives. The DM must only avert risk when it becomes an unseen condition which can sink the ship. The apparent risk, or what is seen. is what other managers must deal with and avert during their tenure on the company's deck. The DM is informed in a timely manner of seen risks from the crew on deck.

I just love story telling to make a point about complex matters. DM replaces AM in this time change environment. The ground hog is not involved in this matter. AM is the critical mass event reaching Boeing's vulnerability state for all its stake holders. However, DM is a well placed exchange of Ideas coming after AM, and then going through to the next level. Boeing has answers through succession planning, causing a mitigation of any transition nightmares. The real risks is losing its mojo for the future in its "what's next" scenario.

Next is finding the 747-8i  niche location.
Next includes succession planning for all aircraft types, and especially going from from single aisle to a new class of airplane.

Boeing must decide how far they are willing to go in the plastic arena. Boeing must leverage its concepts coming from the likes of blended Wing Bodies. DM must make a decision by 2025 on whether they can leap frog Airbus once more by doing something only Boeing can do. Boeing must have a continuous change philosophy installed or a creed for exceeding anything competitors can evolve from the competitor's R&D. Winning is doing new projects under five years when DM's first shoe drops from an innovation happening.

DM is looking to make sense and then make billions while making sense. Boeing becomes the ultimate video game where only one player can win while playing with its teams online. DM is that video game master. All the other players have roles too, but his is to win! His office now becomes the game stick and console, in a rapidly moving action theme with everything coming at him in no particular order. DM, Its game on!