Tuesday, May 20, 2014

The Magnificent Airplane Experience AKA: MAX

The Max has reach beyond the 2000 Airplane order book today as it reaches final approach on the start of initial construction for testing. The final approach is in 2015 as it wrestles with development, cross winds, and wind shear coming into the test phase. However, the order book keeps loading passengers in a rapid gap filling  effort against its competitor, Airbus. With over 2,010 orders booked, and another recent 100 order committed in April/May. Boeing is well on its way of selling superior performance over its rival.   It will be 8% more efficient in a toe to toe match against the Airbus NEO. In comparison to its 737 roots from the very first model, it is 20% more efficient. Even though the current, NG is more efficient than its contemporary rival, the A320. Boeing has had to make up time during this campaign, Airbus stole the march against Boeing in the first years when it announced the NEO ahead of Boeing's Max. Its customers flocked to the NEO in quantity during those first 18 months shortly after that first Airbus announcment of the NEO.

Nassau News Live:

Boeing 737 MAX Surpasses 2,000 Orders


Boeing then turned towards its own playbook and called "The Statue of Liberty" play and is now making a sprint to the Goal. They have sold better than fifty percent of narrow body aircraft since Boeing's announcement over its Airbus NEO rival for that same time period. Boeing has won important head to head battles with single aisle customers. Recently it had picked-up some additional sales speed in 2014 with unbooked commitments and unidentified customers. The 737 has some time and a growing crowd of customers appreciating the Max's appointments. A more efficient engine, advanced technology appointments, and customer treatments that are found in the 787. Boeing has used the best of what it has added to its metal airplane building accumen. New subtle designs that make it fly better through the air and with its more efficient engine, it will multiply the efficiency affect. A flight deck similar to its big sister the 787, and then its big brother the 777X. The 747-8i mom would be proud. A pilot could start with a 737 as a skilled professional and then turn around within several weeks for specializing their craft with a sibling up model class. They will all fly in a unifying sequence of Boeing aircraft. What does this mean?

Flexibility, for its customers is the first thing that comes to mind of an airline CEO. The millions spent in training is reduced by a seamless progression and having a career path for its accomplished pilot in a fast yet competent added value for that airline that buys the Boeing family of aircraft. These are things passengers never or seldom think about when flying on any aircraft. What's more important for them is comfort, security, and entertainment. If Boeing satisfies the passenger then it sells more airplanes.

Efficiency for its customers (Airline Company). What's behind the curtain is what airlines pursue. How efficient it this aircraft maintenance and how often does it need a wrench on its body?  That's what gets CEO's attention in a buying spree. The Max project has a whole engineering division dedicated towards this salesmanship feature. Boeing has developed a division to this endeavor called "The Edge". Airlines are buying the Max, protecting themselves from hidden operational cost using "The Edge". The Max, The Edge, and The performance is winning over customers in the emerging airline segment. Look to China for these reasons, the last two spree purchases (commitments) are coming from China and from airlines you probably haven't heard of in your life time. One being, Shandong Airlines, for fifty Max. They have a market for millions of people, They have a business plan and they need the tools to succeed. Here comes the Max and its support filling those voids that Shangdong might require, as they emerge with all new equipment.

Emerging Airline Markets would take a book full of writing and research when addressing the subject. This gives me an Idea. This book would look at untapped potential and how to release that Tiger. Boeing is trying to ride on that Tiger. The Emerging Airline needs a champion for its cause. What is critical in Asia, is that it may lack experience in critical areas necessary for its survival in a competitive environment. You know it as "survival of the fittest". An Emerging Airline company have trained pilots, various equipment and some patch work of ground support. It may be missing the continuity of a well oiled machine from top to bottom even though it has a solid business plan with great intentions. The Max will bring all those operational void fillers with its expertise and resources for a price that DIY Airlines could not achieve on its own. The CEO see Boeing as an opportunity for its emergence.

It is critical for any money making venture to be there in a hurry without sacrificing quality and dependability with its plans. That is a void of which I am referring, the quality isn't something you turn on like a water spigot. It takes years to embed that into your Airline DNA. Dependability the second leg of this proposal is through its equipment as well as the Performance. Boeing's Max can fill those voids for Emerging Airlines through contractual agreements that would save those airlines, period. Efficiency is the third leg for the Emerging Airline. Operational cost is minimized through new equipment and offered support for that equipment. Training comes into play as part of that agreement which all manufacturer's offer for its customers. However the MAX-Edge combination is a completeness theme for airlines that do have growing voids that are developed as an airline rapidly expands. Boeing offers a contingency plan through The Edge program.

Definition: Emerging Airlines are those that rapidly expands when opportunity presents itself.

Emerging Airline Voids(examples only):


  • No Max Ordered
  • Inconsistent Quality
  • Fragmented Dependability
  • Fractured Continuity and Efficiency
  • Operational Voids, lacking trained ground personnel
  • Lacking "The Edge" in Its portfolio
  • An operational Nightmare from using status quo
  • Not addressing change management from lack of experience to do so.
  • Not rewriting the business plan during change operations
  • The New Equipment is the tip of the spear, forgetting the shaft of the spear, an over arching plan that supports the spear tip.