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Thursday, July 5, 2018

The Purpose Driven 797

The 797 dual aisle is aimed at the pinnacle of the single-aisle market, the 737 and A321. Airbus has had a long run with its A321 holding a baker's dozen and a half times ten going 4,000 miles now Boeing will take aim at building a new replacement for single-aisle travel. The key component is the dual aisle room is more efficient than a single aisle cattle shoot. Boeing added a 737-10 to its family of single-aisle continental flyers but it did not want to infringe upon devouring its single-aisle following with an all-new class of airplane like the 797. 

It wants to leapfrog Airbus' A321 capstone with a new class by not sacrificing its own single-aisle sales book. It doesn't want to harm the 787 range of function as many of that widebody travels under 5,000 miles on a particular route. The 797 is purpose-driven by fitting in and not dividing the Boeing market. It is also a disruptor for the A321 market. In a chess game, its a pawn next to opposition's king where any move by the king puts it into checkmate while the pawn put the King into check-mate at the same time. The 797 is that pawn. Airbus will have to build an all-new pawn to compete with Boeing, but it will also have to compete from behind the chess board's back line.

Boeing's finger is on that 797 pawn about to move one space forward on the corner to the Airbus King. 

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