Faced with a thirty billion 787 money pit. Dealing with a 1,300 787 unit block point for that little matter. When all is said and done, Boeing needs to keep selling and booking about 100 787's a year going forward. Boeing has booked about 15 787-9's during 2016 with the Farnborough Air show coming up next. Hopefully they have come up some forty orders from the event. Once the 787-10 gets rolling, errh flying, an impetus may strike the market for ordering more 787-8's and 787-9's just because its time to line-up on the Boeing Backlog.
Why order a 787-8 at this time? It out flies the A330 NEO and it out performs every legacy wide body found flying in the first decade of the 21st century. Some have stuffed 334 passengers on its own fleet. Other have managed 291 seats without any bodily harm. Boeing has less than 150 of its type on backlog suggesting another reason an airline can order up the model. The 787-8 is perfect for many an airline special operational needs. The question before us today what is the 787-8 sweet spot. A spot that is defined by fuel load balance by passenger capability and market need. The fuel price upward will motivate fleet renewal in a hurry. This is coming sooner rather than later as the low fuel price is coming to an end. All that old tin will reach the scrap heap when fuel prices go up by another 50%. The Boeing backlog will be ready for a special inter destination retirement of older aircraft where customers won't be ordering the same of what they are replacing.
Why Order a 787-9 at this time, while the backlog is tedious for impatient stock holders of an Airline company? The reasons come from a Boeing production efficiency, evolving since successfully converting 787-8 productivity into 787-9 productivity. There was a time when the common view of Boeing was steeped in anxious anticipation when the 787-9 hit the production floor. Boeing seamlessly introduced the 787-9 and promptly built over 106 of its type while building another 188 787-8's during the 9's introduction. All expectations are now set for the 787-10 program, as a do-over of the 787-9 exercise. Customers can assuredly get its 787-9 faster than an Airbus A350-900 if ordering one of each today. The compelling reason for buying the A350-900 has faded as Airbus enters its own version of being late concerning its prime customer such as Qatar.
Why Order the 787-10? Because it makes money in the heart of the Market. It will carry over 330 comfortably seated passengers going 7,000 miles which happens to be over 90% of the market span of travel. Once this aircraft assuredly flies like the 787-9 more orders will follow as its utility maximizes passenger demand for a customer’s profit line. Boeing is building an airplane for every customer's purpose or business intent as its overarching business model.