The 737 is the moving target for
Airbus. It has been around a long while. Making its first flight in April 1967.
I had to get a calculator to figure out how far back the proof of concept flight
was until yesterday, or about 49 years ago. If born in April 1967, and being a Boeing
employee, you may be seeking a retirement plan adjustment very soon for
optimizing your retirement's upcoming good fortune. The 737 started on the chalkboard in
1964, in the age of chalk, pencil and slide rulers. Those leading pilgrims have
since passed. The post baby boomers had just come into the world. They are
leading the Max 737 charge today.
The REI
moniker is not for the Seattle area outdoor sporting goods seller, it's for the
737 maker, Boeing. The Max represents 50 plus years of developing the single
aisle 737.
Boeing
has refined the 737 Max from the production floor up. It also has enhanced this
model as found with new cockpit displays found in the world's other most
advanced and modern aircraft (787). The Max is a symbol of improving on what
works well after fifty years of progressions starting with CFM engine improvement.
The basic
conceptualization of the Max, "if it works well don't reinvent", but just make
it better. Boeing has turned a page in its playbook, and has not blinked from
competitive swings, as it has kept its eye on the ball. The Max is an aircraft
you will feel the difference as a passenger, notice the difference on corporate
bottom lines, and refrain the experience with your fellow travelers.
All this
is possible from the collective experience of fifty years and hundreds of
thousands employees pouring those collective years of knowledge, skills and
abilities into one airframe. The 737 Max represent its people and the sum of
all its talents. You don't need another Dreamliner invention, you need another
737 having all that innovation applied from Boeing's 100,000 years of people
experience.
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