Norwegian Air becomes the Canary in the 787 Market Place. The above headline is the closing remark regarding Norwegian Airlines latest acquisition of the 787 family of aircraft, adding two more 787-9's to its portfolio. The airline is leasing from its holding company, Arctic Aviation Assets.
The Canary reference considers a thriving environment for the 787 growth. When there is a repeat sales opportunity taken by initial customers for this airline on the micro scale. It bodes well for the 787's future. Norwegian is that Canary in a vicious marketing environment.
Norwegian expands longhaul fleet: Travel News
“In order to make our long-haul operation even more competitive, we are dependent on more brand new cost-efficient aircraft. Our long-haul routes have been very popular and I´m very satisfied to have secured more Dreamliners. This will enable us to launch even more routes to exiting destinations all over the world. This is a fantastic airplane with high passenger comfort, long range and low fuel burn,” said Norwegian’s CEO Bjørn Kjos.
Knowing the limits of Norway's travel foot print, it becomes more critical for any region's airplane selection as the right decision. They pioneered with the 787-8 having 291 seats. Now they go long with fifty-three more seats within its business plans. A sure sign that a well measured decision was made at the onset of the original purchase for 787-8's. Norway is not a high density location in the market place, yet Norwegian Air has made a high density yield for its aircraft based on efficiency and pricing relative to its regional competitors. The experience will urge competitors like Ryan Air to deepen its WB plans on the same lines as Norwegian has taken.
Spain, England and Italy have the same markings for profit on them as does Norway. The model has been established and proven, the base country can pull in revenue to itself with the long legs of the Dreamliner.
Norwegian Air took the lead with its initial fleet order and now will expand to 19 Dreamliners by 2019. Complementing its Dreamliner business model with future dash-9's. One example noted, Scoot, which is emulating Norwegian Air with its twenty ordered 787's. They went with ten 787-8's and ten 787-9's.
JetStar flushed its A-330 to parent company Qantas, while replacing its "Bus" for 14, 787-8, with 334 seats. Now Qantas has affirmed eight 787-9's out of its option basket. The trend is becoming clearer the 787 business model makes a winner out of the pack of also ran's, found common in the market place.
TUI jumped in early with its 787 fleet delivered, alarming competitors at the Jet way. The 787 success model is consistent across the market place. Only one airline cannot seem to wrap its arms around the 787, Air India. It seems to have not been able to step up to the technology level encountering countless problems. Even with Boeing lending substantial resources to its operations, Air India wants to assign blame rather than resolve its issues.
The Dreamliner has proven its value for many airlines after four years of operation, and now the re-order cycle has begun through successful application of the base 787 business model using the frame as the means for future success. Watch the demonstration of Norwegian Air 787 fleet compete successfully turning the European region towards these 787 types.