Saturday, November 1, 2014
Wall Street Speculates On Boeing 737 Production Number, Reasonable?
The discussion has started from Wall Street, is Boeing's rate goal of 52 737's a month by 2018 too much too soon? A good piece was written concerning this question in the financial markets. Since blogging is a research based method of madness, I responded to the article in my typical fashion of examining the multiple layers found in decision making. The 52 a month production goal for the 737 has many layers to that decision. This opinion piece takes a broad stroke at Boeing's position from the financial position. Boeing looks at it from the marketing perspective, as it tries to superseed the Airbus production numbers and customer appeal synergy in play. First I will share my response on this well presented article.