Randy Tinseth: "They’re better than that – they’re far more aggressive than we are. I have on my laptop a simple comparison of available floor area on all airplanes. I was laughing as I was looking into stuff about the A330-900neo and how it now has 12 or 14 seats more than a 787-9. I kept looking and you know, I think we have a bigger airplane. I think they said they’re going eight abreast and we’re going nine abreast. How they can take a situation, where by any measure we should have 20-25 more seats, and actually show you have an advantage is a testament to their marketing. Boy, they can take a lemon and make lemonade out of it."
Boeing Graphic from Article